Volkswagen Passat Eco Fuel: Human emissions, Recepies

If you read these ads you emit as much as the car does over 1km.

Advertising Agency: DDB Stockholm, Sweden
Creative Director(s): Andreas Dahlqvist
Copywriter(s): Martin Lundgren
Art Director(s): Simon Higby
Other(s): Account Director: Lars Axelsson. Planner: Cecilia Cederlid, Account Manager: Barbro Långjuth. Graphic Designer: Niklas Andersson

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4 comments

KESHAV's picture
KESHAV
149 pencils

smart one

sahilosophy's picture
sahilosophy
75 pencils

Somehow the copy was too much and tedious, not at all interesting. I mean one can make out in the starting itself that the copy isnt about the product, it was quite obvious. I skipped the copy part and later found out that i did the right thing. Anyways, thought aint very new, this type of copy ads have been made earlier as well.

everartz's picture
everartz
7603 pencils

why didnt they approach it visually?

| Everartz |

gatwoi's picture
gatwoi
2 pencils

CO2 is a nutrient. Plants can't grow without it. To claim it is a pollutant is ignorant. Cars emit pollutants but CO2 ISN'T ONE OF THEM!!!!

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