Volkswagen Passat Eco Fuel: Human emissions, Mushrooms
If you read these ads you emit as much as the car does over 1km.
Advertising Agency: DDB Stockholm, Sweden
Creative Director(s): Andreas Dahlqvist
Copywriter(s): Martin Lundgren
Art Director(s): Simon Higby
Other(s): Account Director: Lars Axelsson. Planner: Cecilia Cederlid, Account Manager: Barbro Långjuth. Graphic Designer: Niklas Andersson
13 Comments
Awesome indeed:) Love it... 8*
www.praxisadvertising.com
Is this true?
What hath God wrought
Good to see solid copy ads here.
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It's good, only IF people would read it. I doubt much people would.
http://jackmancer.com/
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No, no, no. You don't publish a (bogus) long copy ad and then hope for people to buy your product. I was pissed when I read through the first paragraph and skipped to the end (because it was so dull) and realized the whole point was to say "ah! Got you! All the time you lost in your life reading about this piece of crap mushrooms you emited the same CO2 as my eco-car". Imagine what one would feel after reading the whole thing...
Really? Is that all you had to say? People don't read much copy nowadays, don't alienate the few rest who still read long copy.
Geez. Like Dzsoi said "go sit in the corner and think about what you did!"
I really love this idea
To emit less CO2, I didn't read the whole artical.
I like the idea, maybe this ad is not in fashion magzine.
nice!
Brilliant! They obviously don't expect anyone to actually read it (except the 1st and last bolded line). The point is strongly made in my view and is in line with the brand's always intelligent advertising.
rwabels
If you want to read the complete artical go to http://en.wikipedia.org/wiki/Mushroom, text if from it!
good one. really liked it. quite intelligent and great homework.+
It's a pity. A typical example of great idea - poorly executed.
If just the writing would be interesting and worth the 160 breaths/20g CO2 and not only copied from wikipedia - even it won't be read very often.
Actually not worth the 160 breaths. Nice idea, but the final product could have done much better.