Volkswagen: Parking Precision, Gardening

Precision parking.
The Passat with Park Assist.

Precise parking has always been an enormous challenge for a lot of drivers. That was yesterday. Today, with the new 'Park Assist' electronic parking system from Volkswagen, there's absolutely no need to worry about whether your car fits into a tight space or not. Park Assist is always a reliable friend when you need to park precisely. Now matter how full your garage may be.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Creative Directors: Ralf Heuel, Tom Hauser, Timm Weber, Christoph Stricker, Christoph Breitbach
Art Director: Tim Hartwig
Copywriter: Christian Möhler
Photographer: Patrice Lange
Published: March 2011

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6 comments

ValenG's picture
ValenG
58 pencils

clever

conceptualiseUmust's picture
conceptualiseUmust
4 pencils

nice!

cracker66's picture
cracker66
163 pencils

Very bad photoshop work. Idea.. so so.

My_friend_Goo's picture
My_friend_Goo
289 pencils

Nice insight

dadada's picture
dadada
1719 pencils

Ivan is generous, one is enough.

Everybody is creative, be yourself.

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