PRESENTSCLIO 2012

Volkswagen: Parking Precision, Sports

Precision parking.
The Tiguan with Park Assist.

Precise parking has always been an enormous challenge for a lot of drivers. That was yesterday. Today, with the new 'Park Assist' electronic parking system from Volkswagen, there's absolutely no need to worry about whether your car fits into a tight space or not. Park Assist is always a reliable friend when you need to park precisely. Now matter how full your garage may be.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Creative Directors: Ralf Heuel, Tom Hauser, Timm Weber, Christoph Stricker, Christoph Breitbach
Art Director: Tim Hartwig
Copywriter: Christian Möhler
Photographer: Patrice Lange
Published: March 2011

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9 comments

kleenex's picture
kleenex
28640 pencils

nicee idea, but if you did park that car in the garage you are not going to get out unless the windshield is broken...

Billybell's picture
Billybell
373 pencils

huh... what a concern... wise guy

dadada's picture
dadada
1719 pencils

i think we aren't in a realistic tone of voice, it's just to mark the point in minds.

Everybody is creative, be yourself.

Billybell's picture
Billybell
373 pencils

thats what I wanted to say

nezumi's picture
nezumi
35 pencils

This car is even smarter then you think, you get out of the car before it parks itself ;).

Billybell's picture
Billybell
373 pencils

Yeahhh Thats a smart car. So now the idea works!!!

Lazarus's picture
Lazarus
1502 pencils

Looks like my garage.

Glut's picture
Glut
3947 pencils

not so good or clever

masterstudent's picture
masterstudent
45 pencils

This is print for cars. And usual print for cars these days is dead boring. No fun, just a big photo of the car and a semi clever headline. Face it. So by these standards this campaign is just great. Clever, over the top, well produced - a real stopper in any magazine. And yes: it does prove the point. So: well done!

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