Volkswagen Park Assist: Hedgehog and Fish

Precision Parking. Park Assist by Volkswagen.

Volkswagen wanted to increase the sale of optional equipment with the new cars they sell. Therefore we had to come up with ideas that introduced the features and would also get people excited about them. One of these features: the park assist.

Advertising Agency: DDB Tribal Berlin, Germany
Chief Creative Officer:: Eric Schoeffler
Creative Directors / Copywriters: Maged Nassar, Ali Ali
Illustrator: The Operators
Account Supervisor: Susanne Plümecke
Account Manager: Catrin Schmid
Art Buyer: Susanne Kreft

22 comments

pierrelastname's picture
pierrelastname
2869 pencils

commmmmmon.. epica? first idea, what a criteria ah?...

dearturki's picture
dearturki
311 pencils

nice

haldersubhasish9's picture
haldersubhasish9
39 pencils

Nice.........but tough to understand for ordinary customer

hasalaka.th's picture
hasalaka.th
290 pencils

I don't think so. It's pretty straight forward.

eins-eins-null's picture
eins-eins-null
882 pencils

looks a bit desperate... like they wanted to do something new, no matter what.

anshita.shedha's picture
anshita.shedha
24 pencils

Love this one

feysal's picture
feysal
2489 pencils

awesome!

groovy baby!

CommandZ's picture
CommandZ
2484 pencils

Nice idea.

VampAd's picture
VampAd
1153 pencils

No.

kleenex's picture
kleenex
32989 pencils

This is not that special at all though..

miko1aj's picture
miko1aj
3098 pencils

I really like the idea. I'm shocked by above complains.

Marlus Lau's picture
Marlus Lau
1807 pencils

The idea is twisted: if the hedgehog touches the water bags, the fishes will get a trouble, not him.

somecopywriter's picture
somecopywriter
1106 pencils

Nice simple effective idea here, I don't see a reason for the hate. Be nice people.

Wordnerd's picture
Wordnerd
6660 pencils
philippertl's picture
philippertl
656 pencils

It's a nice idea and clean execution. Just works.

Bill Me Now's picture
Bill Me Now
176 pencils

That is one messed up looking hybrid animal! Why not just use an entire porcupine instead of just the quills? Now that poor hedgehog has no back legs now!

Rhymie Z's picture
Rhymie Z
92 pencils

Grand-tastic

Rhymie Z

shekhar zinge's picture
shekhar zinge
149 pencils

nicely done

ADvisor's picture
ADvisor
10 pencils

two thumbs up

Fre1He1T's picture
Fre1He1T
451 pencils

stoled ad

Sjobs94's picture
Sjobs94
56 pencils

genius
congratulations boys

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