Volkswagen: Parachute

Which one would you buy?
Volkswagen original parts. Worth every penny.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Art Director: Andre Gola
Copywriter: Andre Godoi

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22 comments

Guest's picture
Guest

If they're exactly the same, I'd go for the less expensive one. But since I'm trusting my life to it, I'm almost wondering if the more expensive one is the way to go... With that said, which one is volkswagen?

Guest's picture
Guest

i was wondering the same thing

jbuckingham's picture
jbuckingham
736 pencils

Great

Guest's picture
Guest

Could you explain it for me?

Guest's picture
Guest

I didnt get it...

Guest's picture
Guest

was really surprised that his hasn't been awarded in cannes!

Guest's picture
Guest

I like the idea but. Don’t you think that it would be better if de cheapest one showed some cheap, small differences?

I mean, if it’s the same product i would go for the cheapest.

Guest's picture
Guest

I agree with you! The image is duplicated and it leaves me wanting to purchase the cheaper product. In this case, both parachutes seem to open and look to have no tears so I don't see the problem. I know that Almap has its fanbase, but c'mon.

Guest's picture
Guest

That´s the point, to look similar: LIke the car ´s part. They look all the same to me.
Great JOB!!

Guest's picture
Guest

We're told to treat out audience with intelligence.
Some of you make me wonder why.

SAM75's picture
SAM75
218 pencils

That is the exact point of the ad. If there is completely no difference between the aspect of two parts, one original and the other cheap and - maybe - fake, who will risk his/her LIFE to buy the cheaper?

I like the concept.

Robwanali's picture
Robwanali
130 pencils

simple and effective. thumbs up to fresh thoughts

Guest's picture
Guest

i like.

Guest's picture
Guest

I can see what they have tried to do. It works in one way but then doesn't. It's almost like one of those optical illusion paintings where it's one drawing that has two images in it. By the reaction of the comments it's not just me who isn't completely sold. It's not flawless. I'm out!

Guest's picture
Guest

this is based on the assumption that the more expensive something is, the better the quality is. However, this isnt always true.

Guest's picture
Guest

I love it! Great idea! Simple and effective.

jponino's picture
jponino
601 pencils

what's creative their?
i don't get how people can like it, this coming from the ages, isn'it?
i mean, two same things and one's cheaper, with THAT line???
for me that really really sucks

Prime83's picture
Prime83
497 pencils

Love this work.

cef's picture
cef
547 pencils

cheaper might be better...
and it says VW parts are always expensive...

Guest's picture
Guest

Which one is the volks?
are you telling that there are other same cars?

Ed Rapport's picture
Ed Rapport
724 pencils

Is cheaper good in this ad campaign... both parachutes look exactly the same so, if price is the factor, I would opt for the lower priced one instead. Especially in today's economy..

tiktak's picture
tiktak
108 pencils

Simply great.

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