Volkswagen: Paint Bucket

The "Rear Assist" rear-view camera.
Now also available in the Caravelle.

Advertising Agency: Grabarz & Partner Werbeagentur Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Timm Weber/Goesta Diehl, Oliver Heidorn
Art Director: Thomas Schmiegel
Copywriter: Kerstin Correll
Advertiser's Supervisor: Ramsis Moussa, Dr. Stefan Pfeiffer
Account Supervisors: Reinhard Patzschke, Stefanie Kirsch, Jennifer Fabian
Art Buyer: Anna Simdon
Photographers: Tom Mennemann, Christa Klubert
Graphic Artist: Milena Pfannkuche

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1 comment

amandapu's picture
6 pencils

This is a bit disturbing image, i like the concept but i think it is a bit shocking for the main audience.

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