Volkswagen Original: Stop sign

Sure, you can find less expensive parts — but at what cost?
Parts. Service. Accessories.

Volkswagen wanted to create a sub-brand for their Parts, Service and Accessories business. The challenge was to unify the three different businesses under one umbrella - Volkswagen Original. To launch the brand, PALM + HAVAS developed three posters that clearly communicate the danger of not using Volkswagen Original for your Volkswagen.

Advertising Agency: Palm + Havas, Canada
Creative Director: Pascal De Decker
Copywriter: Stuart Macmillan
Art director: Tony Hird, Etienne Bessette
Account Executive: George Barbas
Production: Gabrielle Lamarche
Photographer: Martin Girard (Shoot Studio)