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Volkswagen Original: Stop sign

Volkswagen Original: Stop sign
Your rating: None Average: 4.6 (42 votes)

Sure, you can find less expensive parts — but at what cost?
VolkswagenOriginal
Parts. Service. Accessories.

Volkswagen wanted to create a sub-brand for their Parts, Service and Accessories business. The challenge was to unify the three different businesses under one umbrella - Volkswagen Original. To launch the brand, PALM + HAVAS developed three posters that clearly communicate the danger of not using Volkswagen Original for your Volkswagen.

Advertising Agency: Palm + Havas, Canada
Creative Director: Pascal De Decker
Copywriter: Stuart Macmillan
Art director: Tony Hird, Etienne Bessette
Account Executive: George Barbas
Production: Gabrielle Lamarche
Photographer: Martin Girard (Shoot Studio)

9 Comments

thedesignaddict's picture 4341 pencils
thedesignaddict | Sat, 2010-02-27 02:05

Nice.

bobby666's picture 1414 pencils
bobby666 | Sat, 2010-02-27 05:21

good.

ek kanya's picture 814 pencils
ek kanya | Sat, 2010-02-27 09:32

theres somethingabout VW. always loved their ads. great work, Palm-havas!

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Hibon's picture 3612 pencils
Hibon | Sat, 2010-02-27 15:04

VW ad's are good because the brand/client is "open-minded". nice work!

Simple ideas are the best !

thedesignaddict's picture 4341 pencils
thedesignaddict | Sun, 2010-02-28 09:56
8

This ad currently has a 3.5 rating with 12 votes (and all comments are positive). WTF?

Franky, this ad is better than 99% of the Print posted this week.

monsieurange's picture 532 pencils
monsieurange | Sun, 2010-02-28 15:00

Nice

Dzsoi's picture 4985 pencils
Dzsoi | Mon, 2010-03-01 09:33

I don't like the copy. It could be shorter, more edgy, like I dunno... "Less expensive parts would cost you more." or something.

Sven Gali's picture 845 pencils
Sven Gali | Sun, 2010-03-07 14:35

simple. effective smart

jbuckingham's picture 529 pencils
jbuckingham | Thu, 2010-03-11 04:43
8

Yep i like it a lot

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