Volkswagen Original Parts: Chemical Formula

A single part can put your life at risk.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Copywriter: Marcelo Nogueira
Art Director: Pedro Rosa
Account Supervisor: Herlander Zola
Advertiser's Supervisor: Fernao Cosi

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8 comments

Hadrons's picture
Hadrons
5743 pencils

The idea is benign, (the significant of one part..) but the execution it's too far fetched. (NaCl - NaCn)
Conclusion: Total rejection.
Please try again.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sintra's picture
sintra
699 pencils

Needs work to make it great

Phil Lestino's picture
Phil Lestino
1682 pencils

needs a better idea to make it great

andylefty's picture
andylefty
4539 pencils

The idea works well for the purpose.
There seems to be something lacking in the execution.

Pseudozombie's picture
Pseudozombie
46 pencils

Exactly.

bate_palmas's picture
bate_palmas
1479 pencils

Maybe its the copy that isnt translating well - a single part? Doesn't make sense.

kleenex's picture
kleenex
30843 pencils

Why would this be a VW ad???

the ulcer's picture
the ulcer
26 pencils

If there's somethin' strange in your neighborhood
Who you gonna call (Ghostbusters)
If there's somethin' weird and it don't look good
Who you gonna call (Ghostbusters)

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