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Volkswagen Original Parts: Bad part, 2

Volkswagen Original Parts: Bad part, 2
Your rating: None Average: 6.1 (32 votes)

A bad part affects the entire system.
Volkswagen original parts.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Bruno Prosperi
Copywriter: Renato Simoes

14 Comments

andylefty's picture 2717 pencils
andylefty | Tue, 2011-10-25 18:58

Prefer this one.

zarski's picture 1348 pencils
zarski | Wed, 2011-10-26 00:02

same idea, same agency, just different brand.... but PEPSI WAS FIRST!
http://adsoftheworld.com/media/print/pepsi_light_gym_exercises_3

Taylormade's picture 419 pencils
Taylormade | Wed, 2011-10-26 13:29

Not really the same agency... it's hard to keep track of what every BBDO in every country is doing.

Also, their visuals are similar, but the message and reason for the visual are quite different.

zarski's picture 1348 pencils
zarski | Fri, 2011-10-28 06:04

same the same!

morse's picture 8322 pencils
morse | Wed, 2011-10-26 00:03
7

It's nice, but not original.

What hath God wrought

zarski's picture 1348 pencils
zarski | Wed, 2011-10-26 00:10

It is a shame that same agency do the same work... isn't it? even Pepsi got Cannes this year....

zäpp's picture 6 pencils
zäpp | Wed, 2011-10-26 07:16
8

it's great!

stewart76's picture 112 pencils
stewart76 | Wed, 2011-10-26 07:16

Recycled idea?

Temple's picture 7099 pencils
Temple | Wed, 2011-10-26 10:43
8

The same creative device does not necessarily mean the same creative idea. Otherwise, there should be no award shows, since more or less, all creative devices have been used.

kleenex's picture 6226 pencils
kleenex | Wed, 2011-10-26 13:17

does not work for me.

Roger Keynes's picture 4014 pencils
Roger Keynes | Wed, 2011-10-26 16:31
6

The old 'black sheep' approach is a bit formulaic for VW, isn't it?

Will Think for Salary

anoldasgupta's picture 69 pencils
anoldasgupta | Thu, 2011-10-27 01:12
7

nice concept........i really appreciate the presentation.........:)

noknoriano's picture 27 pencils
noknoriano | Thu, 2011-10-27 08:55

the repetition game again?

DarkSide's picture 1027 pencils
DarkSide | Thu, 2011-10-27 23:31

Both Pepsi and VW copies from the same original: http://alturl.com/fbrya

Joe La Pompe on you!!!

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