Volkswagen Original Parts: Bad part, 2

A bad part affects the entire system.
Volkswagen original parts.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Bruno Prosperi
Copywriter: Renato Simoes

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14 comments

andylefty's picture
andylefty
4539 pencils

Prefer this one.

pierrelastname's picture
pierrelastname
2869 pencils

same idea, same agency, just different brand.... but PEPSI WAS FIRST!
http://adsoftheworld.com/media/print/pepsi_light_gym_exercises_3

Taylormade's picture
Taylormade
412 pencils

Not really the same agency... it's hard to keep track of what every BBDO in every country is doing.

Also, their visuals are similar, but the message and reason for the visual are quite different.

pierrelastname's picture
pierrelastname
2869 pencils

same the same!

morse's picture
morse
14070 pencils

It's nice, but not original.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
pierrelastname
2869 pencils

It is a shame that same agency do the same work... isn't it? even Pepsi got Cannes this year....

zäpp's picture
zäpp
6 pencils

it's great!

stewart76's picture
stewart76
223 pencils

Recycled idea?

Temple's picture
Temple
9613 pencils

The same creative device does not necessarily mean the same creative idea. Otherwise, there should be no award shows, since more or less, all creative devices have been used.

kleenex's picture
kleenex
22828 pencils

does not work for me.

Roger Keynes's picture
Roger Keynes
5497 pencils

The old 'black sheep' approach is a bit formulaic for VW, isn't it?

Will Think for Salary

anoldasgupta's picture
anoldasgupta
85 pencils

nice concept........i really appreciate the presentation.........:)

noknoriano's picture
noknoriano
67 pencils

the repetition game again?

DarkSide's picture
DarkSide
1068 pencils

Both Pepsi and VW copies from the same original: http://alturl.com/fbrya

Joe La Pompe on you!!!

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