Volkswagen Original: No exit sign
Nobody knows your car better.
No matter how long they spend with it.
VolkswagenOriginal
Parts. Service. Accessories.
Advertising Agency: Palm + Havas, Canada
Creative Director: Pascal De Decker
Copywriter: Stuart Macmillan
Art director: Tony Hird, Etienne Bessette
Account Executive: George Barbas
Production: Gabrielle Lamarche
Photographer: Martin Girard (Shoot Studio)
12 Comments
nothing great but good.
?
am an advertising junkie | read my flog at http://www.desicreative.com/forum
either it doesn't say much, or it's too bright for me.
say what ?
Clunk.
Will Think for Salary
it was always an advantage of a vw, that any mechanic could repair it, not only the expensive service mechanic...
Not a good connection shown in this artwork. Gives too much to think about and people could get tired of it or bored. Not a fan of this campaign
I dislike all copies. 2 out of 3 (except for the stop sign) doesn't support the visual properly, but trying to be clever for it's own sake, creating a micro 'copy concept', that only complicates the overall understanding. Typical junior copywriter error (been there, done that).
message isn't clear and I don't think people will want to take the time out to understand it.
"No matter how long they spend with it."
I dont know that just doesnt flow with me
tuned right out...
Out of the three adverts in this series I like this one the best.
But I'm not quite sure why... :/