Volkswagen: Office

Touareg. Gets you to unusual places.

Advertising Agency: DDB London, UK
Creative Director: Jeremy Craigen
Art Director: Feargal Ballance
Copywriter: Dylan Harrison
Photographer: Ben Stockley

April, 2008


KJP's picture
44 pencils

This is advertising the line and not the Touareg.

Sharp's picture
216 pencils

How is an office unusual? I dont get this.

sumsum's picture
615 pencils

student work?

ChuckNorris's picture
834 pencils

This team has won a Cannes GP, so no.

But this campaign does nothing for me either.

Londonpride's picture
171 pencils


Brainsugar's picture
1624 pencils

Oh! I just found a Touareg in my ass!

Sbubburrara's picture
21 pencils

I like having Tuareg in the ass.

bknowlden's picture
3647 pencils

Your office is not an unusual place for YOU to be, it's weird as hell for a CAR to be...

Kateter's picture
2029 pencils

gets you to unusual places?

no, it doesn't. it gets you from company parking to 5-star restaurant. nothing unusual about that.

FlyingDogs's picture
968 pencils

I think this is really, really EXCELLENT!

I think the idea's pretty clear - You'll find a Touareg in places where you don't expect to find cars. They haven't put a steep slope of a rock mountain... if they had, it'd have been a dull and straight campaign.

Great job guys!


EGGO's picture
354 pencils

So stick it in some arbitrary spot that has absolutely no way of having it go there or having no reason? No.

You have to hate advertising in order to truly love it.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

A "straight" campaign that the core target understands and might then perhaps be able to relate to the brand image. VS. A campaign SO out-of-the-box that it defies and bypasses the logical consumer thinking which leaves them scratching their heads.

Hmmmm... This IS a tough one. : (

Shanty Mathew's picture
Shanty Mathew
130 pencils

Next, the kid's room, the roof and how could they miss the loo. Wow! This assault on intelligence can go on - like forever. Frightening.

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

phoamcor's picture
1284 pencils

Don't like.

monicamexico's picture
830 pencils

There's nothing unusual about an office. Horrible ad.

ahpitt's picture
342 pencils

unusual places?? I just want to get home safely. ):P

mrtalented's picture
2171 pencils


Cack_on_my_gladdis's picture
51 pencils

How are we expected to believe that a Car can drive up a staircase?

A bike - yes. A 4x4 - no.

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