Volkswagen: Office

Touareg. Gets you to unusual places.

Advertising Agency: DDB London, UK
Creative Director: Jeremy Craigen
Art Director: Feargal Ballance
Copywriter: Dylan Harrison
Photographer: Ben Stockley
Published: April 2008

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18 comments

KJP's picture
KJP
44 pencils

This is advertising the line and not the Touareg.

Sharp's picture
Sharp
216 pencils

How is an office unusual? I dont get this.

sumsum's picture
sumsum
615 pencils

student work?

ChuckNorris's picture
ChuckNorris
834 pencils

This team has won a Cannes GP, so no.

But this campaign does nothing for me either.

Londonpride's picture
Londonpride
169 pencils

????????????????

Brainsugar's picture
Brainsugar
1587 pencils

Oh! I just found a Touareg in my ass!

Sbubburrara's picture
Sbubburrara
21 pencils

I like having Tuareg in the ass.

bknowlden's picture
bknowlden
3647 pencils

Your office is not an unusual place for YOU to be, it's weird as hell for a CAR to be...

Kateter's picture
Kateter
2029 pencils

gets you to unusual places?

no, it doesn't. it gets you from company parking to 5-star restaurant. nothing unusual about that.

FlyingDogs's picture
FlyingDogs
968 pencils

I think this is really, really EXCELLENT!

I think the idea's pretty clear - You'll find a Touareg in places where you don't expect to find cars. They haven't put a steep slope of a rock mountain... if they had, it'd have been a dull and straight campaign.

Great job guys!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

EGGO's picture
EGGO
354 pencils

So stick it in some arbitrary spot that has absolutely no way of having it go there or having no reason? No.

You have to hate advertising in order to truly love it.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

A "straight" campaign that the core target understands and might then perhaps be able to relate to the brand image. VS. A campaign SO out-of-the-box that it defies and bypasses the logical consumer thinking which leaves them scratching their heads.

Hmmmm... This IS a tough one. : (

Shanty Mathew's picture
Shanty Mathew
130 pencils

Next, the kid's room, the roof and how could they miss the loo. Wow! This assault on intelligence can go on - like forever. Frightening.

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

phoamcor's picture
phoamcor
1284 pencils

Don't like.

monicamexico's picture
monicamexico
830 pencils

There's nothing unusual about an office. Horrible ad.

ahpitt's picture
ahpitt
342 pencils

unusual places?? I just want to get home safely. ):P

mrtalented's picture
mrtalented
2175 pencils

what?

Cack_on_my_gladdis's picture
Cack_on_my_gladdis
51 pencils

How are we expected to believe that a Car can drive up a staircase?

A bike - yes. A 4x4 - no.

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