Advertisement
Published/Aired: 
June 2011
Description: 

A fuel tank has never felt so big. The Polo BlueMotion. Only 3.3l/100km.

Advertising Agency: Grabarz & Partner, Werbeagentur, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Christoph Breitbach, Christoph Stricker, Timm Weber
Copywriter: Leander Schmalfuss
Graphic Artist: Barbara Dirscherl
Art Director: Jasmin Remmers
Account Supervisors: Reinhard Patzschke, Anna Christiane Roth, Katja Fredriksen
Photographer: Tom Mennemann

Comments (13)

Log in or register to post comments

Highest Rated

AD-rian's picture
AD-rian
Activity Score 261

There's a bit of a discrepancy between "feels big" (the car is fuel efficient) in the line and "is big" (ie. the car is a gasguzzler) in the image. Maybe I'm overthinking it.

luischahin's picture
luischahin
Activity Score 25

Its a good concept but im not yet convinced on the finished art,lacking of proportions.

FpeSanchez's picture
FpeSanchez
Activity Score 14

Too soon.
Makes me think pollution.

ace85le's picture
ace85le
Activity Score 3939

I see a stock image, another stock image, and some cut-and-paste. This is sub-quality.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Pentastic's picture
Pentastic
Activity Score 53

I actually quite like this.. very fresh!

Wordnerd's picture
Wordnerd
Activity Score 6692

that's a beautiful idea!

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

like it,

good idea.

"If you are irritated by every rub, how will you be polished?"
— Rumi

simonsays's picture
simonsays
Activity Score 332

Good idea, like it regarding the way the message is shared.

But reminds the Gulf of Mexico. Oil is not water... at least it's better like that.

Glut's picture
Glut
Activity Score 3937

not a very happy image association

abdeLooK's picture
abdeLooK
Activity Score 252

Nice visual, but hard to understand at first sight, and yes proportions are not exact.

CommandZ's picture
CommandZ
Activity Score 2498

Too closely linked to the whole BP gulf fiasco whether they like it or not people will "go there".

toshmr's picture
toshmr
Activity Score 129

very nice concept but there is something wrong with the moon

ad6426's picture
ad6426
Activity Score 103

I love the idea although I agree that it could be interpreted the wrong way.

AD-rian's picture
AD-rian
Activity Score 261

There's a bit of a discrepancy between "feels big" (the car is fuel efficient) in the line and "is big" (ie. the car is a gasguzzler) in the image. Maybe I'm overthinking it.

Advertisement

20% Off Sale at iStock until December 9th 2016