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Published/Aired: 
June 2011
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Also From This Campaign (2 items)

Description: 

A fuel tank has never felt so big. The Polo BlueMotion. Only 3.3l/100km.

Advertising Agency: Grabarz & Partner, Werbeagentur, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Christoph Breitbach, Christoph Stricker, Timm Weber
Copywriter: Leander Schmalfuss
Graphic Artist: Barbara Dirscherl
Art Director: Jasmin Remmers
Account Supervisors: Reinhard Patzschke, Anna Christiane Roth, Katja Fredriksen
Photographer: Tom Mennemann

Comments (13)

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Highest Rated

AD-rian's picture
AD-rian
261 Activity Scores

There's a bit of a discrepancy between "feels big" (the car is fuel efficient) in the line and "is big" (ie. the car is a gasguzzler) in the image. Maybe I'm overthinking it.

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