Volkswagen: Music

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jennifer Macfarlane
Copywriter: Cuan Cronwright
Illustrator: Morgan van Heerden
Photographer: Xander Ferreira
Published: February 2009

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16 comments

mandoiii's picture
mandoiii
27 pencils

Great Campaign, Great Art, Great use of oportunity... Amazing! Love it! Love VW!

corndogfuneral's picture
corndogfuneral
1053 pencils

Overall a fun campaign. Just not my taste for AD, a little too fashionista.

Guest's picture
Guest

Kinda cool, but my favorite thing about this campaign is the 80's bubble stickers....effing awsome

eldeadevis's picture
eldeadevis
306 pencils

what does "Recesionista" means?

bknowlden's picture
bknowlden
3647 pencils

Beautiful art direction.

premc's picture
premc
917 pencils

ohhh very nice !!

radical

samwanzer28's picture
samwanzer28
313 pencils

Recessionista? Hehe

I like the art direction though.

tridipnandi's picture
tridipnandi
220 pencils

good one..

Guest's picture
Guest

Very cool! wish I had done it.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Interesting way to "turn a frown upside down"
Nice art direction, but as some of the other comments, I thought it very fashion advertizing looking

www.jpmountford.com

Guest's picture
Guest

Of course it looks a bit like fashion advertising.
That's exactly what the creatives were going for.
The campaign is all about being fashionable in the recession.
recessionista = fashionista in the recession.

Guest's picture
Guest

fun opportunistic campaign. like the 80's look

Madibaman's picture
Madibaman
101 pencils

Love this campaign. Very nice art direction. Copy, in my opinion, could use a little re-working. The bubble-gummy look was a nice touch. Brought a smile to my face after plowing through the myriad of mediocrity that litters this site.

Guest's picture
Guest

fun opportunistic campaign. like the 80's look

Guest's picture
Guest

fun opportunistic campaign. like the 80's look

capywriter's picture
capywriter
5511 pencils

what's so 'recessionista' about using portable music players?

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