Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jennifer Macfarlane
Copywriter: Cuan Cronwright
Illustrator: Morgan van Heerden
Photographer: Xander Ferreira
Published: February 2009
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16 Comments
Great Campaign, Great Art, Great use of oportunity... Amazing! Love it! Love VW!
Overall a fun campaign. Just not my taste for AD, a little too fashionista.
Kinda cool, but my favorite thing about this campaign is the 80's bubble stickers....effing awsome
what does "Recesionista" means?
Beautiful art direction.
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brandon
www.brandonknowlden.com
ohhh very nice !!
radical
Recessionista? Hehe
I like the art direction though.
que sera sera
good one..
Very cool! wish I had done it.
Interesting way to "turn a frown upside down"
Nice art direction, but as some of the other comments, I thought it very fashion advertizing looking
www.jpmountford.com
www.jpmountford.com
Of course it looks a bit like fashion advertising.
That's exactly what the creatives were going for.
The campaign is all about being fashionable in the recession.
recessionista = fashionista in the recession.
fun opportunistic campaign. like the 80's look
Love this campaign. Very nice art direction. Copy, in my opinion, could use a little re-working. The bubble-gummy look was a nice touch. Brought a smile to my face after plowing through the myriad of mediocrity that litters this site.
fun opportunistic campaign. like the 80's look
fun opportunistic campaign. like the 80's look
what's so 'recessionista' about using portable music players?