Volkswagen Multivan: Skiers
Not every city slicker is as confident on the snow.
The New Volkswagen Multivan. 7 seats, 4-wheel drive 4Motion
Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art director: Armando Viale
Copywriter: Valerio Le Moli
Post Production: Carioca
Account Supervisor: Chiara De Simone
Account Executive: Alessia Mognon
Published: Jenuary 2010
19 Comments
So the car performs better than skiers? What is the message here?
What hath God wrought
I think you'll find it's a play on words. 'City Slickers' in the copy refers to other city vans with which it competes, but the visual makes out city slickers to be weekend skiers.
So the message is that this VW van is better that it's competitors in the snow.
Hope this clears things up.
Cheers!
agree
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~ Quite obviously, I have gathered no moss ! ~
Good image
italians... italians, no way to do good job in advertising.
a a aa.. quiet
http://www.youtube.com/watch?v=KKfiIQOXjc8
weird
I didn't get it either...
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Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor
Whiff.
I think this brand needs something new...all these new "VW easy jokes" on ads are getting...boring.
Simple ideas are the best !
Muy dificil hacer cosas buenas para VW. En este caso, no se pudo.
cant feel this.
fucking timing
this ad reminds me of the first time i tried to sky. i just put the skis paralel to eachother and started speeding downhill. the skyslope finished i crossed a road and ended up in a wooden fence. not a plesant experience. i imagine if a car drove by that road i would have probably ended up like these skiers here.
still, i find it a bit boring for VW.
"U think it's perfect?! Press delete and start again!"
Nice execution, bad message
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
i agree
I LIKE IT.
for the 1st i thought car has ran over skiers :o|
Creativity is a natural extension of our enthusiasm
hoho,so cool~
I can appreciate the idea [as explained by apseudobeing], but I somehow think that the execution has fallen short....