Volkswagen Multivan: Skiers

Not every city slicker is as confident on the snow.
The New Volkswagen Multivan. 7 seats, 4-wheel drive 4Motion

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art director: Armando Viale
Copywriter: Valerio Le Moli
Post Production: Carioca
Account Supervisor: Chiara De Simone
Account Executive: Alessia Mognon
Published: Jenuary 2010

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19 comments

morse's picture
morse
15714 pencils

So the car performs better than skiers? What is the message here?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

consolidated.db's picture
consolidated.db
539 pencils

I think you'll find it's a play on words. 'City Slickers' in the copy refers to other city vans with which it competes, but the visual makes out city slickers to be weekend skiers.

So the message is that this VW van is better that it's competitors in the snow.

Hope this clears things up.

Cheers!

rolling.stone's picture
rolling.stone
2740 pencils

agree

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~ Quite obviously, I have gathered no moss ! ~

Brain-Art's picture
Brain-Art
1101 pencils

Good image

sold's picture
sold
3219 pencils

italians... italians, no way to do good job in advertising.

felice's picture
felice
73 pencils
hilazon's picture
hilazon
150 pencils

weird

Gualcor's picture
Gualcor
972 pencils

I didn't get it either...

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

thedesignaddict's picture
thedesignaddict
5366 pencils

Whiff.

Hibon's picture
Hibon
3731 pencils

I think this brand needs something new...all these new "VW easy jokes" on ads are getting...boring.

Simple ideas are the best !

monsieurange's picture
monsieurange
520 pencils

Muy dificil hacer cosas buenas para VW. En este caso, no se pudo.

shitix-'s picture
shitix-
227 pencils

cant feel this.

fucking timing

Mandark's picture
Mandark
407 pencils

this ad reminds me of the first time i tried to sky. i just put the skis paralel to eachother and started speeding downhill. the skyslope finished i crossed a road and ended up in a wooden fence. not a plesant experience. i imagine if a car drove by that road i would have probably ended up like these skiers here.

still, i find it a bit boring for VW.

"U think it's perfect?! Press delete and start again!"

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice execution, bad message

kagzmainah's picture
kagzmainah
631 pencils

i agree

K.I.D_PUNK's picture
K.I.D_PUNK
151 pencils

I LIKE IT.

Emran Hayat's picture
Emran Hayat
832 pencils

for the 1st i thought car has ran over skiers :o|

Creativity is a natural extension of our enthusiasm

samvel's picture
samvel
13 pencils

hoho,so cool~

kgeiger's picture
kgeiger
7085 pencils

I can appreciate the idea [as explained by apseudobeing], but I somehow think that the execution has fallen short....

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