Volkswagen Multivan 4Motion: Ski run
High performance on the snow.
4Motion. The safe all-wheel drive in the new Volkswagen Multivan.
Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account Supervisor: Chiara De Simone
Account Executive: Alessia Mognon
Photographer: FM Photographers


26 Comments
excellent photography. always love these VW ads. love them.
am an advertising junkie | read my flog at http://www.desicreative.com/forum
Love all Volkswagen ads
dont say that before u seen this ones:
http://adsoftheworld.com/media/print/volkswagen_gti_pee_in_the_pants_guy
You´re right.
I loved those too.
awesomeness...I really like Volkswagen ads
Shouldn't the road be snowy as well?
Very good observation.
My thought exactly.
ahaah love it! amazing ad
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I agree with whatthefudge...
Surely the road should be snowy...
Complete the thought guys... really!
Esto es lo que se usa en las competencias de esquís.
Yo entiendo que lo que quieres decir es que el camino está lleno de nieve
lo que pasa es que con el auto volkswagen parece que fuera asfalto.
Nice idea, but I agree with whatthefudge and Spoonfeederxxx, the road really should be snowy.
We could do with some of the road gritters they have used here in the UK at the minute!!
Poster Frames Stock Displays Blog. Twitter. Facebook.
think again
no snow on road = 4 x traction / control = high performance.
Will Think for Salary
Finally!! Thank you!
I wouldn't even have put this in my sketch pad. It's WAY too obvious.
No big deal about photography. Either VW takes the TG for granted or is too arrogant about how it communicates. Get real guys.
VW + DDB = W O W!!!!!!!
they showed me a picture & i laughed
dignity has never been photographed
Simple and classy, love it
nice thought. good.
Perfect.
Good!
Like it a lot. But yes, if you say high performance on the snow, you could put snow on the road. If you want to say it runs on snow like there was no snow, well, that is a completely different idea. A more boring one, if you ask me. Don't mix them, stick to your poles, those are great!
Great ad
Great stuff here.
done before :
http://www.joelapompe.net/2010/06/01/4motion-slalom-ddb-volkswagen/
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