Volkswagen Multivan 4Motion: Ski run

High performance on the snow.
4Motion. The safe all-wheel drive in the new Volkswagen Multivan.

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account Supervisor: Chiara De Simone
Account Executive: Alessia Mognon
Photographer: FM Photographers

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26 comments

ek kanya's picture
ek kanya
814 pencils

excellent photography. always love these VW ads. love them.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Axl's picture
Axl
266 pencils

Love all Volkswagen ads

dsklan's picture
dsklan
1927 pencils
silvi's picture
silvi
4172 pencils

You´re right.

satrianee's picture
satrianee
3748 pencils

I loved those too.

adises's picture
adises
31 pencils

awesomeness...I really like Volkswagen ads

whatthefudge's picture
whatthefudge
1268 pencils

Shouldn't the road be snowy as well?

thedesignaddict's picture
thedesignaddict
5393 pencils

Very good observation.

kgeiger's picture
kgeiger
7119 pencils

My thought exactly.

xcreativity's picture
xcreativity
2374 pencils

ahaah love it! amazing ad

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Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

I agree with whatthefudge...

Surely the road should be snowy...

Complete the thought guys... really!

rehpani's picture
rehpani
312 pencils

Esto es lo que se usa en las competencias de esquís.
Yo entiendo que lo que quieres decir es que el camino está lleno de nieve
lo que pasa es que con el auto volkswagen parece que fuera asfalto.

andyStock's picture
andyStock
666 pencils

Nice idea, but I agree with whatthefudge and Spoonfeederxxx, the road really should be snowy.

We could do with some of the road gritters they have used here in the UK at the minute!!

Roger Keynes's picture
Roger Keynes
5498 pencils

think again

no snow on road = 4 x traction / control = high performance.

Will Think for Salary

Guest's picture
Guest

Finally!! Thank you!

thedesignaddict's picture
thedesignaddict
5393 pencils

I wouldn't even have put this in my sketch pad. It's WAY too obvious.

Dev Kumar's picture
Dev Kumar
834 pencils

No big deal about photography. Either VW takes the TG for granted or is too arrogant about how it communicates. Get real guys.

tirthomitro's picture
tirthomitro
2760 pencils

VW + DDB = W O W!!!!!!!

they showed me a picture & i laughed
dignity has never been photographed

f10.Sevilla's picture
f10.Sevilla
59 pencils

Simple and classy, love it

F10

bobby666's picture
bobby666
1460 pencils

nice thought. good.

monsieurange's picture
monsieurange
520 pencils

Perfect.

Mike.L's picture
Mike.L
79 pencils

Good!

Dzsoi's picture
Dzsoi
6227 pencils

Like it a lot. But yes, if you say high performance on the snow, you could put snow on the road. If you want to say it runs on snow like there was no snow, well, that is a completely different idea. A more boring one, if you ask me. Don't mix them, stick to your poles, those are great!

Sven Gali's picture
Sven Gali
845 pencils

Great ad

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

Great stuff here.

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