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23 comments

Bundy Agency's picture
Bundy Agency
597 pencils

idea is great but the art doesnt seem finished, either put it all on the old background or make the transition between baby poo brown and white a little easier on my eyes.

lchiesi's picture
lchiesi
130 pencils

good idea!

Rog's picture
Rog
6094 pencils

Help!

>>>> That's not an ad. THIS is an ad.

ivan's picture
ivan

Tha fast Polo's will squash the little buggers bringing them to extinction.

Ivan Raszl, admin of AotW

me thinks's picture
me thinks
722 pencils

Oh..please...You don't buy polo to kill bugs.

ivan's picture
ivan

Of course not. You buy a Polo because it's a fun brand.

Ivan Raszl, admin of AotW

sutho's picture
sutho
92 pencils

Doesn't work at all.

The mossie is not linked to the polo.

Talk about Borrowed interest.

This is a big cop out for a great brief.

Another People's picture
Another People
107 pencils

Small cc car with powerful engine!

Akpede's picture
Akpede
46 pencils

Having bug problems? Buy a Polo GTI.

Saltsea's picture
Saltsea
321 pencils

Done thousands of time before in many meny smarter ways. Vote: 4/10.

truecopy's picture
truecopy
400 pencils

I get it at first but still seems a bit far streched...

"Sex sells. Truth even better." - A friend

philippertl's picture
philippertl
656 pencils

I think, the idea is not too bad but the execution doesn't do it for me.

jungleraven's picture
jungleraven
291 pencils

th idea is hanging somewhere in th dark, without a connection with the product b'coz of th weak art direction. i don't knw tht why i recall a Cann winner(not sure) Hotwheel ad which showd a screen of a car from inside with a dead insect stuck on it.

Corona Raymaker's picture
Corona Raymaker
549 pencils

Am I missing something or is the total idea of this, that the car, that is faster because it's GTI, kills flying insects?
If so: *sigh* how lame.

like.a.boy's picture
like.a.boy
227 pencils

seriously I dun like the art direction

OBRERO's picture
OBRERO
11 pencils

como el pico!!, its a shit, i dont understand why ivan put this ads and dont put anothers, sorry, im crazy? i see ads from Volkswagen Chile much better than this shit and dont seeit in this page, hellooooooo!!!!

bye

Laurent's picture
Laurent
289 pencils

think its too far fetched

Ozric's picture
Ozric
4043 pencils

There was an ad by Porsche that had the line: "Kills bugs fast" or something like that.

vurtomatic's picture
vurtomatic
364 pencils

Was thinking just that, with a much sexier picture of the Porsche. Anyway, you hardly ever find mossies on windscreens.

leftfield's picture
leftfield
165 pencils

0/10

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

WHAT? Hunh? Every car kills bugs, so that doesn't work. This leads the reader to believe the Polo kills _just_ mosquitos. Even showing different bug species wouldn't help, as the premise is still flawed. Badly. If they are trying to show that the GTI Polo is FAST, then have it kill a bug we know to be REALLY fast. Does the general public know of any? No? Then again this campaign is flawed. This ad (doesn't) work for any car.

Rog's picture
Rog
6094 pencils

Thank you. I feel better about feeling stoopyd before.
Talk about a tenuous (generic, at best) link.

>>>> That's not an ad. THIS is an ad.

ingolstadt's picture
ingolstadt
56 pencils

GTis are endangered species, rare. This Polo GTi is NEW............................. endangered species. ???

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