Volkswagen: Morgue

Don't Text and Drive

Advertising Agency: el Taier/ Tribu DDB, Guatemala
Creative Directors: Jorge Solórzano, José Contreras
Art Directors: Victor Pardo, Walter López
Copywriter: José Contreras
Photographer: Mario Guerra
Additional credits: Raul Pineda
Published: December 2012

10 comments

adri10288's picture
adri10288
339 pencils

Just wondering if there will ever be one "don't text and drive" campaign that will actually get people to stop texting and driving. These days it just seems like agencies are using them to get into awards shows, and advertisers are using them to maintain positive pr.

kleenex's picture
kleenex
34556 pencils

Awards are the only thing that matters.

RichardCl's picture
RichardCl
123 pencils

I don't think this communicates an easy-to-get idea cleanly.

certaintly's picture
certaintly
4056 pencils

dont like.

feels like they thought of the idea first, then came up with a product to attach it to.

salil.sharma's picture
salil.sharma
2331 pencils

Excellent for Don't Text and Drive ! Perfect ! Very simple & creative

tirthomitro's picture
tirthomitro
2764 pencils

kewl

they showed me a picture & i laughed
dignity has never been photographed

YeaYea's picture
YeaYea
307 pencils

is a great idea, clever

voldemor's picture
voldemor
50 pencils

where is the idea?

imagineit's picture
imagineit
552 pencils

I think this idea is great!

krisrules's picture
krisrules
20 pencils

neeeee.........

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