Volkswagen: More Grip. More Safety., 1

More grip. More safety.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Chief Creative Officer: Ralf Heuel
Creative Directors: Diana Sukopp, Mathias Lamken, Christian Soldatke, Andreas Miller
Art Director: Thomas Fritze
Copywriter: Vincent Mehdi Fazelly
Photographer: Tobias Habermann
Account Executive: Kathrin Borchard

Published: 
January 2014

2 comments

chederico's picture
chederico
40 pencils

The jackhammer may not be the best illustration for this idea, because you immediately think that the double arms evoke the shaking of the machine, not a stronger grip.

Zarathustra's picture
Zarathustra
80 pencils

I agree with Chederico here, like the concept and the other two are fine, but maybe jackhammer wasnt the best idea

Thus spoke

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