More Grip. More Safety., 1

Agency Network: 
January 2014

Print advertisment created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

More grip. More safety.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Chief Creative Officer: Ralf Heuel
Creative Directors: Diana Sukopp, Mathias Lamken, Christian Soldatke, Andreas Miller
Art Director: Thomas Fritze
Copywriter: Vincent Mehdi Fazelly
Photographer: Tobias Habermann
Account Executive: Kathrin Borchard

Comments (2)

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chederico's picture
Activity Score 40

The jackhammer may not be the best illustration for this idea, because you immediately think that the double arms evoke the shaking of the machine, not a stronger grip.

Zarathustra's picture
Activity Score 80

I agree with Chederico here, like the concept and the other two are fine, but maybe jackhammer wasnt the best idea

Thus spoke