Millimetre-perfect parking

January 2014

Print advertisment created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

Millimetre-perfect parking.
The new generation of Park Assist. Now available for the Golf.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Art Director: Barbara Dirscherl
Copywriter: Raphael Klawuhn
Executive Creative Director: Ralf Heuel
Creative Directors: Timm Weber, Christoph Stricker, Constantin Sossidi
Photographer: Alex Rank

Comments (6)

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Highest Rated

kleenex's picture
Activity Score 46010

not bad.

sacrilegend's picture
Activity Score 3392

Unless the paper is made of something thicker than typical magazine paper, people will pass this over.

I admire the idea, though.

morse's picture
Activity Score 17548

Yes, that's a good observation.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Marcao's picture
Activity Score 3029

Not liking it that much due to the fact that this feature has been taken too literally. Nobody parks that close without allowing some clearance room for the vehicle behind; it makes the VW driver look silly.

Droidalicious's picture

Naaaah, I think it's clear.

Rob71's picture
Activity Score 405

I think this is not bad.

Lately the the work for Volkswagen has been going downhill in general. It used to be original and DDB was doing a good job, but now they just copy work. It seems as though they don't care for creativity any longer.

kleenex's picture
Activity Score 46010

not bad.