Volkswagen: Millimetre-perfect parking

Millimetre-perfect parking.
The new generation of Park Assist. Now available for the Golf.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Art Director: Barbara Dirscherl
Copywriter: Raphael Klawuhn
Executive Creative Director: Ralf Heuel
Creative Directors: Timm Weber, Christoph Stricker, Constantin Sossidi
Photographer: Alex Rank
Published: January 2014

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6 comments

sacrilegend's picture
sacrilegend
1726 pencils

Unless the paper is made of something thicker than typical magazine paper, people will pass this over.

I admire the idea, though.

morse's picture
morse
15028 pencils

Yes, that's a good observation.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Marcao's picture
Marcao
1904 pencils

Not liking it that much due to the fact that this feature has been taken too literally. Nobody parks that close without allowing some clearance room for the vehicle behind; it makes the VW driver look silly.

Droidalicious's picture
Droidalicious

Naaaah, I think it's clear.

Rob71's picture
Rob71
238 pencils

I think this is not bad.

Lately the the work for Volkswagen has been going downhill in general. It used to be original and DDB was doing a good job, but now they just copy work. It seems as though they don't care for creativity any longer.

kleenex's picture
kleenex
25556 pencils

not bad.

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