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Migratory Species

Agency: 
Published/Aired: 
February 2008
Description: 

Big distances, little consumption.

Advertising Agency: DDB, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Illustrators: Balalò, Livio Ansaldi

Comments (8)

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Highest Rated

really's picture
really
Activity Score 20

haven't seen this idea, or this layout from this client in the last 10 years, except the one Dave Dye and Co did, a good few D&AD's ago.
nine'o'five, well done.

m í t i c o's picture
m í t i c o
Activity Score 676

Very good concept, good art direction.

http://artektracho.blogspot.com

pankajadsoftheworld's picture
pankajadsoftheworld
Activity Score 433

Idea is new in the category of cars , done many times in past for other products for eg. shoes etc...nice execution though..

everartz's picture
everartz
Activity Score 7609

finally a good campaign from italy!!!
--
I was done thinking then I realized I didn't think enough.
http://everartz.blogspot.com/
Everartz

| Everartz |

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

great idea.. reminds me of school scrap book though!

Mr.Top's picture
Mr.Top
Activity Score 728

It feels so fucking OLD.

veritas's picture
veritas
Activity Score 90

In my opinion, it's far away from Volkswagen tone of voice. And the association between cars/motorbikes and something flying (from planes to rockets, and even birds or arrows) has already been done. Therefore, sorry, I can't really see any improvement! DDB also aired a tv commercial in Italy, based on the same concept of this print ad, and it looks even weaker...

jet's picture
jet
Activity Score 16

Dear veritas it's enough to read your position: "creative vicedirector" to understand that your point of view has the same credibility of a sausage.
Go on!

really's picture
really
Activity Score 20

haven't seen this idea, or this layout from this client in the last 10 years, except the one Dave Dye and Co did, a good few D&AD's ago.
nine'o'five, well done.

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