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Michael

Agency: 
Published/Aired: 
May 2008
Description: 

Navigation and entertainment in one. The RNS 510 Navigation System.

Advertising Agency: DDB, Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Art Directors: Kristoffer Heilemann, Gabriel Mattar
Copywriters: Ludwig Berndl, Philip Bolland, Ricardo Wolff

Comments (20)

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Highest Rated

Grand Prix's picture
Grand Prix
Activity Score 37

Good idea, bad art direction.

miko1aj's picture
miko1aj
Activity Score 3086

das ist gut campaign! I'm little bit confused because of that easy-to-get idea, but it's so solidly executed that it cannot change my opinion of this campaign.

Bundy Agency's picture
Bundy Agency
Activity Score 597

haha, i love it well done.

imagine if you did see MJ hitch hiking though, "yeh sure pal jump in the back with the kids"

robottttrockkkk's picture
robottttrockkkk
Activity Score 814
Nanel's picture
Nanel
Activity Score 283

? don't get it

Jet Lee's picture
Jet Lee
Activity Score 127

Navigation & entertainment become one: They show you which direction to go and entertain you at the same time, while you're driving.
I think the idea is simple.
I like the Elvis one best.

Just a thought: Maybe they could use other iconic characters from movie too, coz entertainment is not just about music.
:)

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

That's not Elvis, it's supposed to be John Travolta from Saturday Night Fever. But they should have used Elvis because he did that karate stance directional looking pose.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Good

Jason Hanky's picture
Jason Hanky
Activity Score 51

Freddy and Travolta are kinda weak but I do like this campaign.

asenyo's picture
asenyo
Activity Score 64

bad

StuartLittle's picture
StuartLittle
Activity Score 468

too literal

Kateter's picture
Kateter
Activity Score 2029

so... basically what you're saying is that you'd rather make a puzzle that nobody will understand than this piece of good advertising?

theanc's picture
theanc
Activity Score 2783

It's litteral but it's not that simple. It gets easier to understand seeing the whole campaign.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

lishoyg's picture
lishoyg
Activity Score 73

is there some problem with the shadow????

StuartLittle's picture
StuartLittle
Activity Score 468

May be the virtual car lights producing it like that. They have tried to show????

Wordnerd's picture
Wordnerd
Activity Score 6692

nice and solid campaign

smilepig's picture
smilepig
Activity Score 254

really goooood

Byte's picture
Byte
Activity Score 327

Crap.

Byte!

getconnected2001's picture
getconnected2001
Activity Score 987

love it....!

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

lol, I love it.

PS, MJ only comes out if there's a full moon.

Grand Prix's picture
Grand Prix
Activity Score 37

Good idea, bad art direction.

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