Volkswagen: Michael

Navigation and entertainment in one. The RNS 510 Navigation System.

Advertising Agency: DDB, Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Art Directors: Kristoffer Heilemann, Gabriel Mattar
Copywriters: Ludwig Berndl, Philip Bolland, Ricardo Wolff

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20 comments

miko1aj's picture
miko1aj
3097 pencils

das ist gut campaign! I'm little bit confused because of that easy-to-get idea, but it's so solidly executed that it cannot change my opinion of this campaign.

Bundy Agency's picture
Bundy Agency
597 pencils

haha, i love it well done.

imagine if you did see MJ hitch hiking though, "yeh sure pal jump in the back with the kids"

robottttrockkkk's picture
robottttrockkkk
814 pencils
Nanel's picture
Nanel
283 pencils

? don't get it

Jet Lee's picture
Jet Lee
127 pencils

Navigation & entertainment become one: They show you which direction to go and entertain you at the same time, while you're driving.
I think the idea is simple.
I like the Elvis one best.

Just a thought: Maybe they could use other iconic characters from movie too, coz entertainment is not just about music.
:)

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

That's not Elvis, it's supposed to be John Travolta from Saturday Night Fever. But they should have used Elvis because he did that karate stance directional looking pose.

R. Rinaldi's picture
R. Rinaldi
686 pencils

Good

Jason Hanky's picture
Jason Hanky
51 pencils

Freddy and Travolta are kinda weak but I do like this campaign.

asenyo's picture
asenyo
64 pencils

bad

StuartLittle's picture
StuartLittle
468 pencils

too literal

Kateter's picture
Kateter
2020 pencils

so... basically what you're saying is that you'd rather make a puzzle that nobody will understand than this piece of good advertising?

theanc's picture
theanc
2778 pencils

It's litteral but it's not that simple. It gets easier to understand seeing the whole campaign.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

lishoyg's picture
lishoyg
73 pencils

is there some problem with the shadow????

StuartLittle's picture
StuartLittle
468 pencils

May be the virtual car lights producing it like that. They have tried to show????

Wordnerd's picture
Wordnerd
6662 pencils

nice and solid campaign

smilepig's picture
smilepig
254 pencils

really goooood

Byte's picture
Byte
325 pencils

Crap.

Byte!

getconnected2001's picture
getconnected2001
989 pencils

love it....!

Rachel.Mann's picture
Rachel.Mann
450 pencils

lol, I love it.

PS, MJ only comes out if there's a full moon.

Grand Prix's picture
Grand Prix
37 pencils

Good idea, bad art direction.

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