Navigation and entertainment in one. The RNS 510 Navigation System.
Advertising Agency: DDB, Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Art Directors: Kristoffer Heilemann, Gabriel Mattar
Copywriters: Ludwig Berndl, Philip Bolland, Ricardo Wolff
Via: I believe in adv
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Comments
das ist gut campaign! I'm little bit confused because of that easy-to-get idea, but it's so solidly executed that it cannot change my opinion of this campaign.
haha, i love it well done.
imagine if you did see MJ hitch hiking though, "yeh sure pal jump in the back with the kids"
-SCRATCH 'N' SNIFF
Z z z .
[ http://eltubedeyou.blogspot.com ]
? don't get it
Navigation & entertainment become one: They show you which direction to go and entertain you at the same time, while you're driving.
I think the idea is simple.
I like the Elvis one best.
Just a thought: Maybe they could use other iconic characters from movie too, coz entertainment is not just about music.
:)
That's not Elvis, it's supposed to be John Travolta from Saturday Night Fever. But they should have used Elvis because he did that karate stance directional looking pose.
Good
Freddy and Travolta are kinda weak but I do like this campaign.
bad
very nice.
your work is your identity.
http://harshikcreations.blogspot.com/
too literal
so... basically what you're saying is that you'd rather make a puzzle that nobody will understand than this piece of good advertising?
It's litteral but it's not that simple. It gets easier to understand seeing the whole campaign.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
is there some problem with the shadow????
May be the virtual car lights producing it like that. They have tried to show????
nice and solid campaign
really goooood
Crap.
Byte!
love it....!
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http://indianadsblog.blogspot.com/
Indian Ads Update
lol, I love it.
PS, MJ only comes out if there's a full moon.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
Good idea, bad art direction.
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