Volkswagen: Meat locker

Volkswagen: Meat locker

Touareg. Gets you to unusual places.

Advertising Agency: DDB London, UK
Creative Director: Jeremy Craigen
Art Director: Feargal Ballance
Copywriter: Dylan Harrison
Photographer: Ben Stockley
Published: April 2008

Your rating: None Average: 1.9 (11 votes)

Comments

Horrible.

They will take you to "unusual" places?

As product benefit?

It looks like some serious money was spent on these - unfortunately.

Lovely campaign.

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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

Still don't like.

the_capywriter's picture

we all know the unusual places are referring to forests, mountains... discovering nature...

Yes, this is an unusual place. But there is on challenge in being there or getting there. The concept looks too contrived. Finding an unusual place strictly for the sake of finding one. What is the value?

Did they have to make the door bigger and then rebuild it?
Only joking ;-)

Some people don't 'get' advertising.

Why do most of them post on here?