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Line Drawing

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Published/Aired: 
October 2012
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Description: 

Touareg BlueMotion. Even the ad has less impact on the environment.
A small change can make a big difference. Like using 85% less ink in this magazine ad, which significantly decreases the impact of harsh toxins on the environment. Why? Because contributing towards a sustainable future is what our innovative BlueMotion Technologies were made for.

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director / Art Director: Jamie Mietz
Creative Director / Copywriter: Peri van Papendorp
Illustrator: David Vickers
Art Buyer: Merle Bennett

Comments (23)

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Highest Rated

darkknight116's picture
darkknight116
30 Activity Scores

Really? Wasn't aware there were BlueMotion printers. Damn, appreciate the simplicity of the concept...

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