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Line Drawing

Agency: 
Published/Aired: 
October 2012
Description: 

Touareg BlueMotion. Even the ad has less impact on the environment.
A small change can make a big difference. Like using 85% less ink in this magazine ad, which significantly decreases the impact of harsh toxins on the environment. Why? Because contributing towards a sustainable future is what our innovative BlueMotion Technologies were made for.

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director / Art Director: Jamie Mietz
Creative Director / Copywriter: Peri van Papendorp
Illustrator: David Vickers
Art Buyer: Merle Bennett

Comments (23)

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Highest Rated

darkknight116's picture
darkknight116
Activity Score 30

Really? Wasn't aware there were BlueMotion printers. Damn, appreciate the simplicity of the concept...

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Kinda interesting, but it doesn't look very sexy IMO.

Ad Analyst's picture
Ad Analyst

Too complex to understand. and very remote to concept.

CACAHD's picture
CACAHD
Activity Score 2186

Complex to understand???

Ad Analyst's picture
Ad Analyst

@CACAHD : If not copy there its totally blank.

hasalaka.th's picture
hasalaka.th
Activity Score 288

The Visual & the Headline together says it all. Why complex?

BoBBy_js's picture
BoBBy_js
Activity Score 175

Complex?, what do you mean? message is clear enough, and it goes with VW ad style (Top: Image, Bottom: blank with copy).

darkknight116's picture
darkknight116
Activity Score 30

What's too complex to understand? Couldn't be simpler...

DesignDine's picture
DesignDine
Activity Score 1313

Nicely crafted. Loved it.

Victorious's picture
Victorious
Activity Score 95

It might not be very sexy, but it's functional, as the ad says, environmentally friendlier and I can't hate on that!

Baelin's picture
Baelin
Activity Score 273

All this symbolism will be lost the next time they launch a full-page, full-colour glossy ad.

whitekaras's picture
whitekaras
Activity Score 115

Less impact, means pale and lack of colors?

feysal's picture
feysal
Activity Score 2561

i like it its different and unexpected for a car ad

groovy baby!

dearturki's picture
dearturki
Activity Score 311

safe approach, that's it.

somecopywriter's picture
somecopywriter
Activity Score 1113

Freaking amazing. If this really does even make the tiniest difference it's truly a great idea, and fits really well with the rest of the campaign.

the_lizard_king's picture
the_lizard_king
Activity Score 1257

NAH!!! VW does ample branding in India and china using excessive ink and also going for road blocks in newspapers. This ad aint changing that...

And then GOD said...
Let there be creativity!!!

NatsN's picture
NatsN
Activity Score 164

eh??? why even do so much then? Might as well not do the ad and waste even that little ink..

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

That's VW for you, which stumps the audience yet again.

Love creating ads..

certaintly's picture
certaintly
Activity Score 3994

boring

mitali prasad's picture
mitali prasad
Activity Score 458

it;s a bit different and innovative,,,,but why is the ad in black and white?

saptohandriyanto's picture
saptohandriyanto
Activity Score 108

Nice idea
However for a car ad, it still has to demonstrate the car as nicely as possible and that's not deliver very well in this BW ad.

sapto handriyanto
Fortune Indonesia

mitali prasad's picture
mitali prasad
Activity Score 458

why is the ad in black and white,,?

just_saying's picture
just_saying
Activity Score 4

Is this ad printed with BlueMotion Technologies, is my first thought after reading this

"Like using 85% less ink in this magazine ad, which significantly decreases the impact of harsh toxins on the environment. Why? Because contributing towards a sustainable future is what our innovative BlueMotion Technologies were made for."

WHY IS THE AD IN B&W THEN?

darkknight116's picture
darkknight116
Activity Score 30

Really? Wasn't aware there were BlueMotion printers. Damn, appreciate the simplicity of the concept...

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