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Comments (24)

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Highest Rated

whatdoyousay's picture
whatdoyousay
Activity Score 38

Smart. Smartest.

maxmiranda's picture
maxmiranda
Activity Score 37

good job...

cariocas

dsklan's picture
dsklan
Activity Score 1926

yes, i like it, although not every spare part is essential

JamaisVu's picture
JamaisVu
Activity Score 408

So spot-on. It should win some metal. AlmpaBBDO is now officially my favorite ad agency in the world.

Guest's picture
Guest

sold

capywriter's picture
capywriter
Activity Score 5509

I thought this was great at first. On the other hand this ad actually shows the technique being used to make people BELIEVE they should buy original parts. It doesn't explain why original parts are really better. Take 2 seemingly identical parts/products, make one more expensive than the other one, and people will THINK the more expensive one is better, without any proof it really is...

Dzsoi's picture
Dzsoi
Activity Score 8135

I don't think that would be the job of a print to explain/educate why original parts are better. Well, you can say one or two words about that in a bodycopy, but the concept still would be the same.

capywriter's picture
capywriter
Activity Score 5509

Agree, but then they would at least give me a reason why to spend more money. Now I'm just seeing two identical products. The fact that the most expensive one is probably the best one, might as well be just a psychological trick (a trick that works ;)

Guest's picture
Guest

I totally agree with you.

Guest's picture
Guest

If you zoom in really close you can tell the cheaper one, the one on the left, looks like it's been used. I can't tell any difference with the parachute ad.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

Don't mess with safety...works for me.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Spot on comment CrackerJack! Nice campaign.

Guest's picture
Guest

Doesn't really need the questioning headline. Great stuff.

jay_ad_dictate's picture
jay_ad_dictate
Activity Score 81

Nice and subtle

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

Guest's picture
Guest

pretty basic actually... not very compelling...

Dzsoi's picture
Dzsoi
Activity Score 8135

Very good, honest concept. Like it a lot!

Guest's picture
Guest

VW always win :)

Guest's picture
Guest

I do not understand this at all. Someone explain please.

Guest's picture
Guest

not lovin the yellow price tag on the side. needs better art direction there. love the concept though.

Guest's picture
Guest

$ 9,90 next...

Guest's picture
Guest

Almap aways win!

Corbeen's picture
Corbeen
Activity Score 1093

its an ad with lot of truth inside. but on a wrong place... play with car, come on .. dont make it to look so forced.. u have breaks to sell? don't sell me vest.. put the breaks inside of a car that runs 200 kmh.. and than ask the question.. any way is a good starting point with quite low graphic..

cef's picture
cef
Activity Score 547

Yes i think the same. Its better to show in a real car instead of forced ideas.
And %100 i would buy the cheapest one, if its %100 same with the original one...

Cube's picture
Cube
Activity Score 458

Very nice concept.

whatdoyousay's picture
whatdoyousay
Activity Score 38

Smart. Smartest.

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