Volkswagen: Life Jacket

Which one would you buy?
Volkswagen original parts. Worth every penny.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Art Director: Andre Gola
Copywriter: Andre Godoi

24 comments

maxmiranda's picture
maxmiranda
37 pencils

good job...

cariocas

dsklan's picture
dsklan
1927 pencils

yes, i like it, although not every spare part is essential

JamaisVu's picture
JamaisVu
408 pencils

So spot-on. It should win some metal. AlmpaBBDO is now officially my favorite ad agency in the world.

Guest's picture
Guest

sold

capywriter's picture
capywriter
5511 pencils

I thought this was great at first. On the other hand this ad actually shows the technique being used to make people BELIEVE they should buy original parts. It doesn't explain why original parts are really better. Take 2 seemingly identical parts/products, make one more expensive than the other one, and people will THINK the more expensive one is better, without any proof it really is...

Dzsoi's picture
Dzsoi
6312 pencils

I don't think that would be the job of a print to explain/educate why original parts are better. Well, you can say one or two words about that in a bodycopy, but the concept still would be the same.

capywriter's picture
capywriter
5511 pencils

Agree, but then they would at least give me a reason why to spend more money. Now I'm just seeing two identical products. The fact that the most expensive one is probably the best one, might as well be just a psychological trick (a trick that works ;)

Guest's picture
Guest

I totally agree with you.

Guest's picture
Guest

If you zoom in really close you can tell the cheaper one, the one on the left, looks like it's been used. I can't tell any difference with the parachute ad.

CrackerJackWorks's picture
CrackerJackWorks
13874 pencils

Don't mess with safety...works for me.

LeeHarvey's picture
LeeHarvey
3045 pencils

Spot on comment CrackerJack! Nice campaign.

Guest's picture
Guest

Doesn't really need the questioning headline. Great stuff.

jay_ad_dictate's picture
jay_ad_dictate
81 pencils

Nice and subtle

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

Guest's picture
Guest

pretty basic actually... not very compelling...

Dzsoi's picture
Dzsoi
6312 pencils

Very good, honest concept. Like it a lot!

Guest's picture
Guest

VW always win :)

Guest's picture
Guest

I do not understand this at all. Someone explain please.

Guest's picture
Guest

not lovin the yellow price tag on the side. needs better art direction there. love the concept though.

Guest's picture
Guest

$ 9,90 next...

Guest's picture
Guest

Almap aways win!

Corbeen's picture
Corbeen
1092 pencils

its an ad with lot of truth inside. but on a wrong place... play with car, come on .. dont make it to look so forced.. u have breaks to sell? don't sell me vest.. put the breaks inside of a car that runs 200 kmh.. and than ask the question.. any way is a good starting point with quite low graphic..

cef's picture
cef
547 pencils

Yes i think the same. Its better to show in a real car instead of forced ideas.
And %100 i would buy the cheapest one, if its %100 same with the original one...

Cube's picture
Cube
458 pencils

Very nice concept.

whatdoyousay's picture
whatdoyousay
38 pencils

Smart. Smartest.

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