Volkswagen: Layers

Perfect traction on any surface

Advertising Agency: TRY, Oslo, Norway
Creative Directors: Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Photo/3D/Retouch: Thomas Bråten
Published: November 2009

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16 comments

everartz's picture
everartz
7611 pencils

beautiful art... thumbs up

| Everartz |

oshe's picture
oshe
852 pencils

beautiful art? ok i respect your opinion...

munirgee's picture
munirgee
454 pencils

sorry i did not get it completely, Can anybody explain me. How they are making relation of tire grip or may be something else...

PERP's picture
PERP
433 pencils

Heheheh, nice..

.: look for the green giant on the label :.

szkwadrat's picture
szkwadrat
210 pencils

watching it as a thumbnail I thought it was about comfort (layers of mattress or sth.) But full screen photo showed me that it is about surfaces and traction, well then I do not buy it – although the art is really nice.

kalee's picture
kalee
18 pencils

I almost feel like it mocks prior advertisements — like the same ad being run over and over again, only the road (environment) changes. As is the case with most car commercials.

Publiz's picture
Publiz
115 pencils

I like the art, and the car is very wonderful. Good print.

http://pourquoipasmoi-greg.blogspot.com/

Inspiration graphique et publicité créative : Publiz

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Guest's picture
Guest

Agree with Kalee
That's it

silvi's picture
silvi
4172 pencils

I like the car

Brain-Art's picture
Brain-Art
1101 pencils

I don't even like the car

quodavid's picture
quodavid
734 pencils

well, now when i think in traction im gonna remenber scirocco, its not a super idea but with volkswaggen behind its stay with you. is funcional but have to agree is redone

rolling.stone's picture
rolling.stone
2740 pencils

good art

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~ Quite obviously, I have gathered no moss ! ~

Xavier75's picture
Xavier75
32 pencils

Poor concept. The execution is really medocre... all look fake there.

Osama Nofal's picture
Osama Nofal
196 pencils

Regards,
Osama Nofal

advocate's picture
advocate
268 pencils

agree, not for vw, done done done

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