Volkswagen: Layers

Perfect traction on any surface

Advertising Agency: TRY, Oslo, Norway
Creative Directors: Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Photo/3D/Retouch: Thomas Bråten
Published: November 2009


everartz's picture
7611 pencils

beautiful art... thumbs up

| Everartz |

oshe's picture
852 pencils

beautiful art? ok i respect your opinion...

munirgee's picture
454 pencils

sorry i did not get it completely, Can anybody explain me. How they are making relation of tire grip or may be something else...

PERP's picture
433 pencils

Heheheh, nice..

.: look for the green giant on the label :.

szkwadrat's picture
210 pencils

watching it as a thumbnail I thought it was about comfort (layers of mattress or sth.) But full screen photo showed me that it is about surfaces and traction, well then I do not buy it – although the art is really nice.

kalee's picture
18 pencils

I almost feel like it mocks prior advertisements — like the same ad being run over and over again, only the road (environment) changes. As is the case with most car commercials.

Publiz's picture
115 pencils

I like the art, and the car is very wonderful. Good print.

Inspiration graphique et publicité créative : Publiz

Guest's picture

Agree with Kalee
That's it

silvi's picture
4172 pencils

I like the car

Brain-Art's picture
1101 pencils

I don't even like the car

quodavid's picture
734 pencils

well, now when i think in traction im gonna remenber scirocco, its not a super idea but with volkswaggen behind its stay with you. is funcional but have to agree is redone

rolling.stone's picture
2740 pencils

good art


~ Quite obviously, I have gathered no moss ! ~

Xavier75's picture
32 pencils

Poor concept. The execution is really medocre... all look fake there.

Osama Nofal's picture
Osama Nofal
209 pencils

Trying a new habit

advocate's picture
268 pencils

agree, not for vw, done done done

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