Volkswagen: Lake

An offroad car, not necessarily for offroad people.

Advertising Agency: DDB Berlin, Germany
Copywriters: Ricardo Wolff, Frederico Aramis
Art Directors: Gabriel Mattar, Izabella Cabral
Creative Director: Dennis May
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Chief Creative Office: Amir Kassaei
Photographer: Sven Schrader

23 comments

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

it took me a while to get it, but still i like this one the most out of the three.

Guest's picture
Guest

Help me with this one...

ackattak's picture
ackattak
396 pencils

Buddy's using a pool skimmer to clean debris (leaves, trash, dead rodents) out of the lake before he takes a swim. I like it!

phildesignart's picture
phildesignart
248 pencils

I really love this campaign. This is my my favorite by far.

Guest's picture
Guest

hey, the copy under the picture is wrong, so wrong

Guest's picture
Guest

This is the best...well...the good execution. The others are so-so, not really original, not really sexy.

Guest's picture
Guest

nice one.

luispiter's picture
luispiter
2756 pencils

---
http://mimundoenotromundo.blogspot.com/

great idea that ... like is an insight

Guest's picture
Guest

I'll help you:

not an outdoor man cause he is cleaning an outdoor 'swimmingpool'
(he is only used to clean his swimmingpool at home)
or do you meet people that are cleaning a river or something before they take a jump into it on a daily basis???

believe me: the copy is great, so is the campaign

Bravo

ORISHAS76's picture
ORISHAS76
344 pencils

BUENA IDEA. SIMPLE Y DIRECTA, DE ESAS Q VA A PREMIAR CANNES ESTE AÑO!

PaMcHugh's picture
PaMcHugh
42 pencils

Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html

Nice campaign, I like the artificial lighting, it gives focus. Great copy also.

Guest's picture
Guest

Ok, this guy is amazing!

Instead of getting wet and taking that cold dip in the outdoor water, he rather use his extendedable fishingnet to have a good look at the shells on the bottom of the river.
Why would u jump in and and dive to the bottom right?

I like this more then the people waiting in the tent for their pizza!

Guest's picture
Guest

My favourite out the three. Very funny. Clear message. Well done

psalyms's picture
psalyms
116 pencils

i dont quite understand this, pls explain what this half naked guy has to do wth volks wagen.

psalyms's picture
psalyms
116 pencils

i dont quite understand this, pls explain what this half naked guy has to do wth volks wagen.

justpassingby's picture
justpassingby
1368 pencils

copy is terrible! it is too long and not witty at all

CurryJ's picture
CurryJ
955 pencils

Shorten it then! It's easy to bring up 'problems' without recommending solutions...

================================================
I think; therefore I am

justpassingby's picture
justpassingby
1368 pencils

..and it doesnt take two copywriters to come up with shit copy.
Sorry curry3 im not a copywriter but ill suggest something,
(BTW they even wrote off road wrong, it should either have a space or a dash, off-road)

My suggestions and im not even a copywriter.

Off road car for city slickers.

Not necessary for off roaders.

that took me 2 secs and it was already better then what they wrote.

Guest's picture
Guest

both of them suck...this campaign is great

Guest's picture
Guest

Stupid

Guest's picture
Guest

Very good !

thiagomanhaes's picture
thiagomanhaes
13 pencils

It's a good campaign !
Very good insight!
And made by brazilians!
TManhães

rogers's picture
rogers
45 pencils

Absolutely brilliant! Love it!

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