Ads of the World A Graphics.com site

Volkswagen: King Arthur

Volkswagen: King Arthur
Your rating: None Average: 6.1 (54 votes)

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Rosella Tito
Copywriter: Stefano Guidi
Photographer: Giacomo Biagi
Published: July 2009

Comments

jonybeta's picture 360 pencils

Like the "subtle" way in the brand its calling himself a legend.

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

RAM KATE's picture 661 pencils

Brainy copy and visual. Great

RAM KATE

reactor's picture 296 pencils
9

Excellent! It is like biting into a fresh apple

Reactor

everartz's picture 5352 pencils
7

sounds like fun to me.. but i wonder why didnt they make the guy hold the umbrella and point as a sword.. wouldnt it make more emphasis?

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

lucdesaulniers's picture 537 pencils

Because, by having the umbrella in that position it makes direct reference to Excalibur.

PERP's picture 361 pencils

Maybe a little 2 literal between the copy and the image.

.: look for the green giant on the label :.

tirthomitro's picture 1000 pencils

well... VW, maaan!
do they rock or do they rock!!!!

In1dmag's picture 76 pencils
6

"don't" changes to "never" will be better

reactor's picture 296 pencils

Agree

Reactor

DarkSide's picture 899 pencils

Again!?
It is the 879.765.123 time that this analogy is made

Doing great work is hard, criticize others is way easier.

Guest's picture

very old idea and really really really bad photo.

Guest's picture

Like the concept. That's all.

Guest's picture

Here come the italians again.

yoshiro's picture 198 pencils

i like the concept, the copy is great, but
te acting is bad,

www.yoshirosans.blogspot.com

Yoshiro

Bob08's picture 432 pencils
7

Too paradoxical (spare parts shouldn't be different parts), better would have been a scimitar.
Still good.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!