Volkswagen: King Arthur
Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Rosella Tito
Copywriter: Stefano Guidi
Photographer: Giacomo Biagi
Published: July 2009
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15 Comments
Like the "subtle" way in the brand its calling himself a legend.
Jonathan Betancur
rockvertising.com
twitter.com/jonybeta
Brainy copy and visual. Great
RAM KATE
Excellent! It is like biting into a fresh apple
Reactor
sounds like fun to me.. but i wonder why didnt they make the guy hold the umbrella and point as a sword.. wouldnt it make more emphasis?
| Everartz |
Because, by having the umbrella in that position it makes direct reference to Excalibur.
Maybe a little 2 literal between the copy and the image.
.: look for the green giant on the label :.
well... VW, maaan!
do they rock or do they rock!!!!
they showed me a picture & i laughed
dignity has never been photographed
"don't" changes to "never" will be better
Agree
Reactor
Again!?
It is the 879.765.123 time that this analogy is made
I comment the comments
very old idea and really really really bad photo.
Like the concept. That's all.
Here come the italians again.
i like the concept, the copy is great, but
te acting is bad,
www.yoshirosans.blogspot.com
Yoshiro
Too paradoxical (spare parts shouldn't be different parts), better would have been a scimitar.
Still good.