Volkswagen: King Arthur
Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Rosella Tito
Copywriter: Stefano Guidi
Photographer: Giacomo Biagi
Published: July 2009
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Do you need a great new logo?
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
15 Comments
Like the "subtle" way in the brand its calling himself a legend.
Jonathan Betancur
rockvertising.com
twitter.com/jonybeta
Brainy copy and visual. Great
RAM KATE
Excellent! It is like biting into a fresh apple
Reactor
sounds like fun to me.. but i wonder why didnt they make the guy hold the umbrella and point as a sword.. wouldnt it make more emphasis?
| Everartz |
Because, by having the umbrella in that position it makes direct reference to Excalibur.
Maybe a little 2 literal between the copy and the image.
.: look for the green giant on the label :.
well... VW, maaan!
do they rock or do they rock!!!!
they showed me a picture & i laughed
dignity has never been photographed
"don't" changes to "never" will be better
Agree
Reactor
Again!?
It is the 879.765.123 time that this analogy is made
I comment the comments
very old idea and really really really bad photo.
Like the concept. That's all.
Here come the italians again.
i like the concept, the copy is great, but
te acting is bad,
www.yoshirosans.blogspot.com
Yoshiro
Too paradoxical (spare parts shouldn't be different parts), better would have been a scimitar.
Still good.