Volkswagen: King Arthur

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Rosella Tito
Copywriter: Stefano Guidi
Photographer: Giacomo Biagi
Published: July 2009

Related videos by Shutterstock

15 comments

jonybeta's picture
jonybeta
364 pencils

Like the "subtle" way in the brand its calling himself a legend.

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

RAM KATE's picture
RAM KATE
765 pencils

Brainy copy and visual. Great

RAM KATE

reactor's picture
reactor
294 pencils

Excellent! It is like biting into a fresh apple

Reactor

everartz's picture
everartz
7611 pencils

sounds like fun to me.. but i wonder why didnt they make the guy hold the umbrella and point as a sword.. wouldnt it make more emphasis?

| Everartz |

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Because, by having the umbrella in that position it makes direct reference to Excalibur.

PERP's picture
PERP
433 pencils

Maybe a little 2 literal between the copy and the image.

.: look for the green giant on the label :.

tirthomitro's picture
tirthomitro
2718 pencils

well... VW, maaan!
do they rock or do they rock!!!!

they showed me a picture & i laughed
dignity has never been photographed

In1dmag's picture
In1dmag
78 pencils

"don't" changes to "never" will be better

reactor's picture
reactor
294 pencils

Agree

Reactor

DarkSide's picture
DarkSide
1068 pencils

Again!?
It is the 879.765.123 time that this analogy is made

Guest's picture
Guest

very old idea and really really really bad photo.

Guest's picture
Guest

Like the concept. That's all.

Guest's picture
Guest

Here come the italians again.

elyoshiro's picture
elyoshiro
545 pencils

i like the concept, the copy is great, but
te acting is bad,

www.yoshirosans.blogspot.com

Bob08's picture
Bob08
749 pencils

Too paradoxical (spare parts shouldn't be different parts), better would have been a scimitar.
Still good.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments