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John

Agency: 
Published/Aired: 
May 2008
Description: 

Navigation and entertainment in one. The RNS 510 Navigation System.

Advertising Agency: DDB, Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Art Directors: Kristoffer Heilemann, Gabriel Mattar
Copywriters: Ludwig Berndl, Philip Bolland, Ricardo Wolff

Comments (18)

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Highest Rated

Guest's picture
Guest

Okay, this is for the more observant reader, but it really works! Got my vote!

Boris's picture
Boris
Activity Score 98

Great.

NatalieM's picture
NatalieM
Activity Score 1685

Yeah, these are fun. Simple. The message comes through without saying much.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Solid

vinaywins's picture
vinaywins
Activity Score 138

New approach. Liked it.

Vinaywins
www.freewebs.com/vinaywins

Malala's picture
Malala
Activity Score 295

nice campaign.

appie's picture
appie
Activity Score 157

A ha. Great stuff.

Alistair C.'s picture
Alistair C.
Activity Score 692

wow, this is really good and funny. well done!

Grrrr's picture
Grrrr
Activity Score 1961

Funny, memorable campaign but shadows, SHADOWS! Bad, BAD shadows (I mean shadows, not The Shadows... and Cliff Richard). Bling, pling, bing, bling, blang, plong, pling...

sp101's picture
sp101
Activity Score 137

I am not sure about this approach. It feels a bit cheap.

troika02's picture
troika02
Activity Score 212

hehehe. cute

andre_j's picture
andre_j
Activity Score 88

the jackson one is the best. these others are a waste unless they would have a description of what the nav system is and what cars it's actually in.

getconnected2001's picture
getconnected2001
Activity Score 987

Love it.........gr8!

kergu's picture
kergu
Activity Score 6795

BRAVO!!!

kgeiger's picture
kgeiger
Activity Score 7287

Nice idea. And no metal.

harshamenon12's picture
harshamenon12
Activity Score 22

its totally stupid!!!!!!!!!!!!!!!!!!11

the pitts's picture
the pitts
Activity Score 54

Nice. Fun and entertaining just like the product.

Prefer the Jacko ad.

Grand Prix's picture
Grand Prix
Activity Score 37

funny idea, but the look...

Guest's picture
Guest

Okay, this is for the more observant reader, but it really works! Got my vote!

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