12 comments

Mama's picture
Mama

Nice concept, the art direction cold have been better though.

Toro's picture
Toro
1007 pencils

And HOW would you have done the Art Direction better?

musback's picture
musback
355 pencils

why? These days most ads look like they came from perfectoworld... nothings's natural about them anymore which often gives a strange-ish feel with which people can no longer identify.
imo of course
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New Blog @ http://musback.blogspot.com

Blessilda Mok's picture
Blessilda Mok
117 pencils

One of the rare times we see an interesting car ad. Congrats to the team.

addyong's picture
addyong
155 pencils

This is the best among the series...

everartz's picture
everartz
7611 pencils

i think the art direction been done at its best.. nothing will add a value to the concept and the layouts...
8/10

everartz

| Everartz |

stereodeluxe's picture
stereodeluxe
157 pencils

artdirection is a+, i think. espeacially for asia!! can clearly keep up with any work from germany. only thing bothering me in this one is the mobile carwash sign. 2 much.

SirFar's picture
SirFar
141 pencils

Yup, it's spelling out the idea. Plus it looks fake. Apart from that, cool concept.

Guest123456789's picture
Guest123456789

cool, a car that doesn t get dirty or what?
mal pa caralho

kevin goh's picture
kevin goh
8 pencils

This is the best of the series. Well done for the agency and team which created it.

Big Friendly Monster 822's picture
Big Friendly Mo...
159 pencils

Yeah MAMA...how would you have done the art direction? The art direction is definately an A+...Cool idea and Great Job Guys!

clarencemsantos's picture
clarencemsantos
32 pencils

best of the series for me.

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