Volkswagen Jetta: A trip to the beach

Getting there is just as fun. Jetta.

Advertising Agency: Ogilvy Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Directors: Sanjiv Mistry
Copywriters: Sanjiv Mistry
Sand Sculptor: Reon Zeff
Photographer: Clive Stewart
Retoucher: Paul Hudson
Published: October 2009

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48 comments

3661 pencils

bknowldenTuesday, October 27, 2009 - 10:00

Uhh, shouldn't that women be driving the car?

--
brandon

www.brandonknowlden.com

GuestTuesday, October 27, 2009 - 10:22

i guess in south africa they drive on the other side

3661 pencils

bknowldenWednesday, October 28, 2009 - 17:56

Ha, guess I shouldn't critique ads so early in the morning. Really well executed...

--
brandon

www.brandonknowlden.com

6926 pencils

Jaap GrollemanTuesday, October 27, 2009 - 10:24

it's South Africa driver seat is on the right there. She should be more worried about her son though as he is about to suffocate to an icecream.

But ehm ;p the ad, it's oke =)

http://jackmancer.com/
http://twitter.com/jackmancer/

GuestTuesday, October 27, 2009 - 18:27

did u undertand the concept????????? u dont drive in there, u just have fun!!!!!!!

6926 pencils

Jaap GrollemanWednesday, October 28, 2009 - 09:12

yeah i got that

http://jackmancer.com/
http://twitter.com/jackmancer/

GuestTuesday, October 27, 2009 - 10:25

No, she shouldn't. She's a passenger.

South African ad.

Driver sits on the right, passenger sits on the left, just like in the UK.

456 pencils

munirgeeTuesday, October 27, 2009 - 13:16

you are right, She is a passenger because this seat is a little behind than the other and also she is resting, sounds like relaxing...

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

7977 pencils

CrackerJackWorksTuesday, October 27, 2009 - 10:31

sweet!

www.crackerjackworks.com

GuestTuesday, October 27, 2009 - 10:40

Seatbelt!

545 pencils

dthlb72Friday, October 30, 2009 - 06:48

AGREED!

GuestTuesday, October 27, 2009 - 10:50

Great!

8 pencils

Shrinivas S Dud...Tuesday, October 27, 2009 - 10:52

It looks different, nice stuff.

GuestTuesday, October 27, 2009 - 11:00

liked it.. but they should've made a campaing

197 pencils

nepsteinWednesday, October 28, 2009 - 03:38

I agree. This idea is too good to just be a one off.

GuestTuesday, October 27, 2009 - 11:00

i like it, works good

1941 pencils

mikeelrapidoTuesday, October 27, 2009 - 11:07

I like it too...

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

232 pencils

FlurbTuesday, October 27, 2009 - 11:56

It's a beautiful ad. Idea wise it's not completely there, but overall I give it a winning score. It'll pick up some hardware.

1799 pencils

Marlus LauTuesday, October 27, 2009 - 11:57

I like very much the idea, the execution...I´m not sure.

3067 pencils

LeeHarveyTuesday, October 27, 2009 - 12:44

Fun for the driver, okay, but fun for the kids? Or the passenger? I don't see how, strapped up in their seatbelts, waiting endlessly in a massive roadblock on the way to the beach... Or am I being too negative now. I kinda like the visual but it leaves me with too much questionmarks. 5/10

618 pencils

WillyLatasaTuesday, October 27, 2009 - 12:52

Great!

"Bright ideas bring better results"

GuestTuesday, October 27, 2009 - 13:06

I really like the idea !
From : etsicommunication.fr/blog

713 pencils

Juan CabralTuesday, October 27, 2009 - 13:07

Nice thought!

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

GuestTuesday, October 27, 2009 - 13:19

Call me crazy, but I think the idea of the visual is that the kids built the car as a sort of huge sand castle while playing on the beach - where the Voltswagen Jetta brought them.

1475 pencils

alvinpckTuesday, October 27, 2009 - 13:39

Is Jetta a convertible?

87 pencils

frcxshwTuesday, October 27, 2009 - 14:32

Cool ad. Cool idea.

3321 pencils

alexander_bickovTuesday, October 27, 2009 - 15:11

Awesome execution

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

GuestTuesday, October 27, 2009 - 15:38

really nice one...liked the idea very much...where's the campaign?

420 pencils

ibeg2differTuesday, October 27, 2009 - 17:39

The retouching is scary! (in a good way)

832 pencils

AmOgodzzzTuesday, October 27, 2009 - 18:58

Uhhh, shouldn't those little kids be in car seats? Irresponsible parenting, much?

GuestWednesday, October 28, 2009 - 00:57

well...i think you guys have fun with details...then the line is work... :p

GuestWednesday, October 28, 2009 - 02:49

Wow. Really nice idea.

7627 pencils

everartzWednesday, October 28, 2009 - 03:22

another great ad from VW!!!
thumbs up

| Everartz |

2542 pencils

funky_frogiiWednesday, October 28, 2009 - 03:57

wonderful.......

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

2740 pencils

rolling.stoneWednesday, October 28, 2009 - 08:43

great execution

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

GuestWednesday, October 28, 2009 - 10:12

Muy buena dirección de arte,
No me gusta que la gente deje comentarios para promocionar sus blogs.

www.yoshirosans.blogspot.com (jajajaj)

1015 pencils

ChopperWednesday, October 28, 2009 - 10:22

Although difficult for that sand seat to sustain the girl body, the idea prevails.

161 pencils

dreamer_Wednesday, October 28, 2009 - 22:09

excelente idea. I like it!!

545 pencils

dthlb72Friday, October 30, 2009 - 06:49

Good preparation for the sand....

629 pencils

NotoriousFriday, October 30, 2009 - 09:21

seeing her hair style - i thought it was a midget not a kid
and i dun get the idea fem round1
DAME LAME

outsmart me, if you can

717 pencils

CopyRightMonday, November 2, 2009 - 05:26

great idea, beautifully executed !

24/7 Instant Human Translation:

http://www.translia.com/affiliate/mahmoud --- http://www.onehourtranslation.com/affiliate/mahmoud84

2764 pencils

theancThursday, November 12, 2009 - 11:46

Great image work. Idea is cool as well.

http://www.augustocorreia.com.br

GuestWednesday, November 18, 2009 - 22:29

it's nice if you don't stop to think about the problems.
Security issues.
Overpromise.

2 pencils

girlygirlMonday, December 7, 2009 - 16:25

The whole concept is for the company to reach the children in the family.
In that way, they get the children to tell their parents:
"That looks fun! I wanna try that too... mooooom, I want that car".
In that way, the comany effects the children, and that is, what is called "Pester Power", which is fobidden in Denmark.

3148 pencils

HiperionWednesday, February 10, 2010 - 07:17

Great execution.
Good concept.

72 pencils

abraufSaturday, February 13, 2010 - 14:24

waooooooooooooooo...its real fun

GuestMonday, July 12, 2010 - 17:57

How do I find the Sand Sculptor, Reon Zeff?

GuestSunday, September 19, 2010 - 11:48

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