Getting there is just as fun. Jetta.
Advertising Agency: Ogilvy Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Directors: Sanjiv Mistry
Copywriters: Sanjiv Mistry
Sand Sculptor: Reon Zeff
Photographer: Clive Stewart
Retoucher: Paul Hudson
Published: October 2009
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48 Comments
Uhh, shouldn't that women be driving the car?
--
brandon
www.brandonknowlden.com
i guess in south africa they drive on the other side
Ha, guess I shouldn't critique ads so early in the morning. Really well executed...
--
brandon
www.brandonknowlden.com
it's South Africa driver seat is on the right there. She should be more worried about her son though as he is about to suffocate to an icecream.
But ehm ;p the ad, it's oke =)
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http://twitter.com/jackmancer/
did u undertand the concept????????? u dont drive in there, u just have fun!!!!!!!
yeah i got that
http://jackmancer.com/
http://twitter.com/jackmancer/
No, she shouldn't. She's a passenger.
South African ad.
Driver sits on the right, passenger sits on the left, just like in the UK.
you are right, She is a passenger because this seat is a little behind than the other and also she is resting, sounds like relaxing...
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
sweet!
Seatbelt!
AGREED!
Great!
It looks different, nice stuff.
liked it.. but they should've made a campaing
I agree. This idea is too good to just be a one off.
i like it, works good
I like it too...
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It's a beautiful ad. Idea wise it's not completely there, but overall I give it a winning score. It'll pick up some hardware.
I like very much the idea, the execution...I´m not sure.
Fun for the driver, okay, but fun for the kids? Or the passenger? I don't see how, strapped up in their seatbelts, waiting endlessly in a massive roadblock on the way to the beach... Or am I being too negative now. I kinda like the visual but it leaves me with too much questionmarks. 5/10
Great!
"Bright ideas bring better results"
I really like the idea !
From : etsicommunication.fr/blog
Nice thought!
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Call me crazy, but I think the idea of the visual is that the kids built the car as a sort of huge sand castle while playing on the beach - where the Voltswagen Jetta brought them.
Is Jetta a convertible?
Cool ad. Cool idea.
Awesome execution
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
really nice one...liked the idea very much...where's the campaign?
The retouching is scary! (in a good way)
Uhhh, shouldn't those little kids be in car seats? Irresponsible parenting, much?
well...i think you guys have fun with details...then the line is work... :p
Wow. Really nice idea.
another great ad from VW!!!
thumbs up
| Everartz |
wonderful.......
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
great execution
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~
Muy buena dirección de arte,
No me gusta que la gente deje comentarios para promocionar sus blogs.
www.yoshirosans.blogspot.com (jajajaj)
Although difficult for that sand seat to sustain the girl body, the idea prevails.
excelente idea. I like it!!
Good preparation for the sand....
seeing her hair style - i thought it was a midget not a kid
and i dun get the idea fem round1
DAME LAME
outsmart me, if you can
great idea, beautifully executed !
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Great image work. Idea is cool as well.
Believe in Jesus - http://cargocollective.com/augustojesus
it's nice if you don't stop to think about the problems.
Security issues.
Overpromise.
The whole concept is for the company to reach the children in the family.
In that way, they get the children to tell their parents:
"That looks fun! I wanna try that too... mooooom, I want that car".
In that way, the comany effects the children, and that is, what is called "Pester Power", which is fobidden in Denmark.
Great execution.
Good concept.
waooooooooooooooo...its real fun
How do I find the Sand Sculptor, Reon Zeff?
www.artsense.co.za