Volkswagen Jetta: A trip to the beach

Getting there is just as fun. Jetta.

Advertising Agency: Ogilvy Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Directors: Sanjiv Mistry
Copywriters: Sanjiv Mistry
Sand Sculptor: Reon Zeff
Photographer: Clive Stewart
Retoucher: Paul Hudson
Published: October 2009

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48 comments

bknowlden's picture
bknowlden
3647 pencils

Uhh, shouldn't that women be driving the car?

Guest's picture
Guest

i guess in south africa they drive on the other side

bknowlden's picture
bknowlden
3647 pencils

Ha, guess I shouldn't critique ads so early in the morning. Really well executed...

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

it's South Africa driver seat is on the right there. She should be more worried about her son though as he is about to suffocate to an icecream.

But ehm ;p the ad, it's oke =)

Guest's picture
Guest

did u undertand the concept????????? u dont drive in there, u just have fun!!!!!!!

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

yeah i got that

Guest's picture
Guest

No, she shouldn't. She's a passenger.

South African ad.

Driver sits on the right, passenger sits on the left, just like in the UK.

munirgee's picture
munirgee
454 pencils

you are right, She is a passenger because this seat is a little behind than the other and also she is resting, sounds like relaxing...

CrackerJackWorks's picture
CrackerJackWorks
9357 pencils

sweet!

Guest's picture
Guest

Seatbelt!

dthlb72's picture
dthlb72
547 pencils

AGREED!

Guest's picture
Guest

Great!

Shrinivas S Dudhgaonkar's picture
Shrinivas S Dud...
8 pencils

It looks different, nice stuff.

Guest's picture
Guest

liked it.. but they should've made a campaing

nepstein's picture
nepstein
197 pencils

I agree. This idea is too good to just be a one off.

Guest's picture
Guest

i like it, works good

mikeelrapido's picture
mikeelrapido
1929 pencils

I like it too...

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Flurb's picture
Flurb
247 pencils

It's a beautiful ad. Idea wise it's not completely there, but overall I give it a winning score. It'll pick up some hardware.

Marlus Lau's picture
Marlus Lau
1790 pencils

I like very much the idea, the execution...I´m not sure.

LeeHarvey's picture
LeeHarvey
3045 pencils

Fun for the driver, okay, but fun for the kids? Or the passenger? I don't see how, strapped up in their seatbelts, waiting endlessly in a massive roadblock on the way to the beach... Or am I being too negative now. I kinda like the visual but it leaves me with too much questionmarks. 5/10

WillyLatasa's picture
WillyLatasa
616 pencils

Great!

"Bright ideas bring better results"

Guest's picture
Guest

I really like the idea !
From : etsicommunication.fr/blog

Juan Cabral's picture
Juan Cabral
709 pencils

Nice thought!

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

Call me crazy, but I think the idea of the visual is that the kids built the car as a sort of huge sand castle while playing on the beach - where the Voltswagen Jetta brought them.

alvinpck's picture
alvinpck
1467 pencils

Is Jetta a convertible?

frcxshw's picture
frcxshw
87 pencils

Cool ad. Cool idea.

alexander_bickov's picture
alexander_bickov
3279 pencils

Awesome execution

Guest's picture
Guest

really nice one...liked the idea very much...where's the campaign?

ibeg2differ's picture
ibeg2differ
420 pencils

The retouching is scary! (in a good way)

AmOgodzzz's picture
AmOgodzzz
826 pencils

Uhhh, shouldn't those little kids be in car seats? Irresponsible parenting, much?

Guest's picture
Guest

well...i think you guys have fun with details...then the line is work... :p

Guest's picture
Guest

Wow. Really nice idea.

everartz's picture
everartz
7589 pencils

another great ad from VW!!!
thumbs up

| Everartz |

funky_frogii's picture
funky_frogii
2538 pencils

wonderful.......

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

rolling.stone's picture
rolling.stone
2740 pencils

great execution

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

Muy buena dirección de arte,
No me gusta que la gente deje comentarios para promocionar sus blogs.

www.yoshirosans.blogspot.com (jajajaj)

Chopper's picture
Chopper
1015 pencils

Although difficult for that sand seat to sustain the girl body, the idea prevails.

dreamer_'s picture
dreamer_
161 pencils

excelente idea. I like it!!

dthlb72's picture
dthlb72
547 pencils

Good preparation for the sand....

Notorious's picture
Notorious
629 pencils

seeing her hair style - i thought it was a midget not a kid
and i dun get the idea fem round1
DAME LAME

outsmart me, if you can

CopyRight's picture
CopyRight
715 pencils

great idea, beautifully executed !

theanc's picture
theanc
2774 pencils

Great image work. Idea is cool as well.

Guest's picture
Guest

it's nice if you don't stop to think about the problems.
Security issues.
Overpromise.

girlygirl's picture
girlygirl
2 pencils

The whole concept is for the company to reach the children in the family.
In that way, they get the children to tell their parents:
"That looks fun! I wanna try that too... mooooom, I want that car".
In that way, the comany effects the children, and that is, what is called "Pester Power", which is fobidden in Denmark.

Hiperion's picture
Hiperion
3138 pencils

Great execution.
Good concept.

abrauf's picture
abrauf
72 pencils

waooooooooooooooo...its real fun

Guest's picture
Guest

How do I find the Sand Sculptor, Reon Zeff?

Guest's picture
Guest
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