Volkswagen: Imagination

From today, you no longer have to imagine.
Volkswagen Dialog Response: know in advance what will be done to your car.

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Salvatore Zanfrisco
Copywriter: Daniela De Seta
Account : Davide Bergna
Art Buyer: Michela Braganti
Illustrator: Mcbess
Photographer and Post Production: Roque
Published: June 2010

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12 comments

gonndo's picture
gonndo
1092 pencils

very literal, very clear

Very good job guys....

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

silvi's picture
silvi
4172 pencils

Great!

Guest's picture
Guest

Sorry, but this is the print of Coca Cola Happyness factory commercial.

Roger Keynes's picture
Roger Keynes
5497 pencils

Sorry, but...link?

Will Think for Salary

Hibon's picture
Hibon
3731 pencils

Different and creative.Nice job!

Simple ideas are the best !

Guest's picture
Guest

ME RECUERDA A MAC BESS LA ILUSTRACIÒN http://mcbess.com/illus.html

bobby666's picture
bobby666
1460 pencils

brilliantly done. mind-blowing. great illustration,

Guest's picture
Guest

i very like it

Dzsoi's picture
Dzsoi
5268 pencils

Lovely. Yeah, Coca Cola Happyness Factory is about "imaginary processes" too but the message they are communicating is pretty much different.

Guest's picture
Guest

Is Mac Bess :)

aRianna_.'s picture
aRianna_.
281 pencils

UUUUFFF!!! The illustrations are terrible! It looks like you went lazy on us, DDB. For a client as big as Volkswagen, which by the way is part of an industry that has to do with technology, modernity, etc. I would've expected something more elaborate that doesn't look like a 1950's ad.

k.app.ad's picture
k.app.ad
108 pencils

Naïve art :

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