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Hydrant

Agency: 
Published/Aired: 
February 2011
Description: 

Weather is no obstacle anymore for New Volkswagen Touareg owners. Having 580 mm of fording depth, they will enjoy the driving at any conditions.

The New Touareg. 580 mm of fording depth.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Director: Dima Tsapko
Copywriter: Nadya Skrynnyk

Comments (7)

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Highest Rated

HappyHour's picture
HappyHour
Activity Score 2381

I thought the bike was strapped to the roof of the car in the first one. Now I'm just confused.

morse's picture
morse
Activity Score 17364

This makes more sense than the bike. Why a bike?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pez's picture
pez
Activity Score 1802

why not? is something you can find in the street...

gon_enelcamino's picture
gon_enelcamino
Activity Score 838

Weather is no obstacle anymore for New Volkswagen Touareg owners. Having 580 mm of fording depth, they will enjoy the driving at any conditions.

Wonder if the magazine will also include an explanation or its only for us.
Apart from that, weak idea.

dollypoppin's picture
dollypoppin
Activity Score 1423

Yea, definitely better than the bike. Fire hydrants automatically spell "street/road".

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"Nihil sub sole novum"

Fidele H's picture
Fidele H
Activity Score 40

depends on your country/ culture

Boxey's picture
Boxey
Activity Score 8881

So it has fording depth. Creatively show the benefit. This is too straightforward.

HappyHour's picture
HappyHour
Activity Score 2381

I thought the bike was strapped to the roof of the car in the first one. Now I'm just confused.

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