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Human emissions, Recepies

Agency: 
Published/Aired: 
December 2009
Description: 

If you read these ads you emit as much as the car does over 1km.

Other(s): Account Director: Lars Axelsson. Planner: Cecilia Cederlid, Account Manager: Barbro Långjuth. Graphic Designer: Niklas Andersson

Advertising Agency: DDB Stockholm, Sweden
Creative Director(s): Andreas Dahlqvist
Copywriter(s): Martin Lundgren
Art Director(s): Simon Higby

Comments (4)

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Highest Rated

gatwoi's picture
gatwoi
Activity Score 2

CO2 is a nutrient. Plants can't grow without it. To claim it is a pollutant is ignorant. Cars emit pollutants but CO2 ISN'T ONE OF THEM!!!!

KESHAV's picture
KESHAV
Activity Score 149

smart one

sahilosophy's picture
sahilosophy
Activity Score 75

Somehow the copy was too much and tedious, not at all interesting. I mean one can make out in the starting itself that the copy isnt about the product, it was quite obvious. I skipped the copy part and later found out that i did the right thing. Anyways, thought aint very new, this type of copy ads have been made earlier as well.

everartz's picture
everartz
Activity Score 7609

why didnt they approach it visually?

| Everartz |

gatwoi's picture
gatwoi
Activity Score 2

CO2 is a nutrient. Plants can't grow without it. To claim it is a pollutant is ignorant. Cars emit pollutants but CO2 ISN'T ONE OF THEM!!!!

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