Volkswagen: Human emissions, Recepies

If you read these ads you emit as much as the car does over 1km.

Other(s): Account Director: Lars Axelsson. Planner: Cecilia Cederlid, Account Manager: Barbro Långjuth. Graphic Designer: Niklas Andersson

Advertising Agency: DDB Stockholm, Sweden
Creative Director(s): Andreas Dahlqvist
Copywriter(s): Martin Lundgren
Art Director(s): Simon Higby

December 2009


KESHAV's picture
149 pencils

smart one

sahilosophy's picture
75 pencils

Somehow the copy was too much and tedious, not at all interesting. I mean one can make out in the starting itself that the copy isnt about the product, it was quite obvious. I skipped the copy part and later found out that i did the right thing. Anyways, thought aint very new, this type of copy ads have been made earlier as well.

everartz's picture
7609 pencils

why didnt they approach it visually?

| Everartz |

gatwoi's picture
2 pencils

CO2 is a nutrient. Plants can't grow without it. To claim it is a pollutant is ignorant. Cars emit pollutants but CO2 ISN'T ONE OF THEM!!!!

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