Human emissions, Recepies

Agency Network: 
December 2009

If you read these ads you emit as much as the car does over 1km.

Other(s): Account Director: Lars Axelsson. Planner: Cecilia Cederlid, Account Manager: Barbro Långjuth. Graphic Designer: Niklas Andersson

Print advertisment created by DDB, Sweden for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Stockholm, Sweden
Creative Director(s): Andreas Dahlqvist
Copywriter(s): Martin Lundgren
Art Director(s): Simon Higby

Comments (4)

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KESHAV's picture
Activity Score 149

smart one

sahilosophy's picture
Activity Score 75

Somehow the copy was too much and tedious, not at all interesting. I mean one can make out in the starting itself that the copy isnt about the product, it was quite obvious. I skipped the copy part and later found out that i did the right thing. Anyways, thought aint very new, this type of copy ads have been made earlier as well.

everartz's picture
Activity Score 7609

why didnt they approach it visually?

| everartz |

gatwoi's picture
Activity Score 2

CO2 is a nutrient. Plants can't grow without it. To claim it is a pollutant is ignorant. Cars emit pollutants but CO2 ISN'T ONE OF THEM!!!!