Volkswagen: Horns
The Lane Assist by Volkswagen. It’s alert, when you’re not.
Advertising Agency: DDB Germany, Düsseldorf, Germany
Creative Directors: Alexander Reiss, Oliver Kapusta
Art Director: Gabriel Nuñez-Lagos
Copywriter: Shahir Sirry
Photographer: Strehlau + Ferfers, MAGROUND
Post Producer: TONIC
Published: March 2009
15 comments
Just great!
Reminded me of this: http://adsoftheworld.com/media/print/honda_jazz_priest
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
I got the same feeling. And the other won Cannes Lions this year.
this master piece should win cannes gold! fucking awesome!
| Everartz |
Next year, it still may!
Ivan Raszl, admin of AotW
thanx Ivan :-)
but unfortunately we already entered the campaign to Cannes this year!
Fantastic campaign, although to me it would work better, if we could shoot the real thing and forget about Photoshop for a second! Schade.
Although all of you becheer it, it only got a 7 here. Gave a 10 :)
Totally with Grrrr that real shots are much cooler - but will there be such high budgets anymore ? ...
I love VW.
Clever! I wonder how the lane assist works. Does your car really "honk" at you? Or just beep incessantly?
-Natalie
http://www.nataliemarion.com
“Lane Assist” warns the driver with a vibration of the steering wheel. Then it is up to the driver to take correcting action.
http://www.volkswagen.com/vwcms/master_public/virtualmaster/en2/experi...
It's about warning, not really honking. :)
impact, new idael
It works also without the white lines at the border of the lanes as it is in this picture?
Lazy and fake production.
Pretty cute idea and executed very nicely!
It's a simple idea, not bad.