Volkswagen: Horns

The Lane Assist by Volkswagen. It’s alert, when you’re not.

Advertising Agency: DDB Germany, Düsseldorf, Germany
Creative Directors: Alexander Reiss, Oliver Kapusta
Art Director: Gabriel Nuñez-Lagos
Copywriter: Shahir Sirry
Photographer: Strehlau + Ferfers, MAGROUND
Post Producer: TONIC
Published: March 2009

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15 comments

morse's picture
morse
13988 pencils

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

I got the same feeling. And the other won Cannes Lions this year.

everartz's picture
everartz
7589 pencils

this master piece should win cannes gold! fucking awesome!

| Everartz |

ivan's picture
ivan

Next year, it still may!

Ivan Raszl, admin of AotW

Guest's picture
Guest

thanx Ivan :-)
but unfortunately we already entered the campaign to Cannes this year!

Grrrr's picture
Grrrr
1951 pencils

Fantastic campaign, although to me it would work better, if we could shoot the real thing and forget about Photoshop for a second! Schade.

Guest's picture
Guest

Although all of you becheer it, it only got a 7 here. Gave a 10 :)

Totally with Grrrr that real shots are much cooler - but will there be such high budgets anymore ? ...

Blashyrkh's picture
Blashyrkh
32698 pencils

I love VW.

NatalieM's picture
NatalieM
1687 pencils

Clever! I wonder how the lane assist works. Does your car really "honk" at you? Or just beep incessantly?

Blashyrkh's picture
Blashyrkh
32698 pencils

“Lane Assist” warns the driver with a vibration of the steering wheel. Then it is up to the driver to take correcting action.

http://www.volkswagen.com/vwcms/master_public/virtualmaster/en2/experi...

It's about warning, not really honking. :)

Guest's picture
Guest

impact, new idael

Chopper's picture
Chopper
1015 pencils

It works also without the white lines at the border of the lanes as it is in this picture?

Guest's picture
Guest

Lazy and fake production.

Jesterbrand's picture
Jesterbrand
142 pencils

Pretty cute idea and executed very nicely!

andylefty's picture
andylefty
4535 pencils

It's a simple idea, not bad.

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