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Horns

Agency: 
Published/Aired: 
March 2009
Description: 

The Lane Assist by Volkswagen. It’s alert, when you’re not.

Advertising Agency: DDB Germany, Düsseldorf, Germany
Creative Directors: Alexander Reiss, Oliver Kapusta
Art Director: Gabriel Nuñez-Lagos
Copywriter: Shahir Sirry
Photographer: Strehlau + Ferfers, MAGROUND
Post Producer: TONIC

Comments (15)

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Highest Rated

andylefty's picture
andylefty
Activity Score 4535

It's a simple idea, not bad.

morse's picture
morse
Activity Score 17508

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

I got the same feeling. And the other won Cannes Lions this year.

everartz's picture
everartz
Activity Score 7609

this master piece should win cannes gold! fucking awesome!

| Everartz |

ivan's picture
ivan

Next year, it still may!

Guest's picture
Guest

thanx Ivan :-)
but unfortunately we already entered the campaign to Cannes this year!

Grrrr's picture
Grrrr
Activity Score 1961

Fantastic campaign, although to me it would work better, if we could shoot the real thing and forget about Photoshop for a second! Schade.

Guest's picture
Guest

Although all of you becheer it, it only got a 7 here. Gave a 10 :)

Totally with Grrrr that real shots are much cooler - but will there be such high budgets anymore ? ...

Blashyrkh's picture
Blashyrkh
Activity Score 32882

I love VW.

NatalieM's picture
NatalieM
Activity Score 1685

Clever! I wonder how the lane assist works. Does your car really "honk" at you? Or just beep incessantly?

Blashyrkh's picture
Blashyrkh
Activity Score 32882

“Lane Assist” warns the driver with a vibration of the steering wheel. Then it is up to the driver to take correcting action.

http://www.volkswagen.com/vwcms/master_public/virtualmaster/en2/experi...

It's about warning, not really honking. :)

Guest's picture
Guest

impact, new idael

Chopper's picture
Chopper
Activity Score 1015

It works also without the white lines at the border of the lanes as it is in this picture?

Guest's picture
Guest

Lazy and fake production.

Jesterbrand's picture
Jesterbrand
Activity Score 142

Pretty cute idea and executed very nicely!

andylefty's picture
andylefty
Activity Score 4535

It's a simple idea, not bad.

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