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Hedgehog and Fish

Agency: 
Published/Aired: 
November 2012
Description: 

Volkswagen wanted to increase the sale of optional equipment with the new cars they sell. Therefore we had to come up with ideas that introduced the features and would also get people excited about them. One of these features: the park assist.

Precision Parking. Park Assist by Volkswagen.

Advertising Agency: DDB Tribal Berlin, Germany
Chief Creative Officer:: Eric Schoeffler
Creative Directors / Copywriters: Maged Nassar, Ali Ali
Illustrator: The Operators
Account Supervisor: Susanne Plümecke
Account Manager: Catrin Schmid
Art Buyer: Susanne Kreft

Comments (22)

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Highest Rated

Sjobs94's picture
Sjobs94
Activity Score 80

genius
congratulations boys

pierrelastname's picture
pierrelastname
Activity Score 2869

commmmmmon.. epica? first idea, what a criteria ah?...

dearturki's picture
dearturki
Activity Score 311

nice

haldersubhasish9's picture
haldersubhasish9
Activity Score 41

Nice.........but tough to understand for ordinary customer

hasalaka.th's picture
hasalaka.th
Activity Score 288

I don't think so. It's pretty straight forward.

eins-eins-null's picture
eins-eins-null
Activity Score 892

looks a bit desperate... like they wanted to do something new, no matter what.

anshita.shedha's picture
anshita.shedha
Activity Score 24

Love this one

feysal's picture
feysal
Activity Score 2561

awesome!

groovy baby!

CommandZ's picture
CommandZ
Activity Score 2498

Nice idea.

VampAd's picture
VampAd
Activity Score 1151

No.

kleenex's picture
kleenex
Activity Score 43493

This is not that special at all though..

miko1aj's picture
miko1aj
Activity Score 3086

I really like the idea. I'm shocked by above complains.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

The idea is twisted: if the hedgehog touches the water bags, the fishes will get a trouble, not him.

somecopywriter's picture
somecopywriter
Activity Score 1113

Nice simple effective idea here, I don't see a reason for the hate. Be nice people.

Wordnerd's picture
Wordnerd
Activity Score 6692
philippertl's picture
philippertl
Activity Score 656

It's a nice idea and clean execution. Just works.

Bill Me Now's picture
Bill Me Now
Activity Score 180

That is one messed up looking hybrid animal! Why not just use an entire porcupine instead of just the quills? Now that poor hedgehog has no back legs now!

Rhymie Z's picture
Rhymie Z
Activity Score 92

Grand-tastic

Rhymie Z

shekhar zinge's picture
shekhar zinge
Activity Score 149

nicely done

zyazyaveka's picture
zyazyaveka
Activity Score 153
ADvisor's picture
ADvisor
Activity Score 10

two thumbs up

Vladi Vascalup's picture
Vladi Vascalup
Activity Score 451

stoled ad

Sjobs94's picture
Sjobs94
Activity Score 80

genius
congratulations boys

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