BlueMotion is Volkswagen’s more environmentally-sensitive range. For the print campaign, we asked our client to put their money where their mouth is, by donating part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn't just talk, but takes action.
It’s all about giving a little bit back. Eco-conscious BlueMotion technology
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