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Happy family

Agency: 
Published/Aired: 
November 2011
Description: 

Print advertisment created by Integral, Brazil for Volkswagen, within the category: Automotive.

New Fox. It has space for much more happiness.

Advertising Agency: Íntegra, Fortaleza, Ceará, Brazil
Creative Directors: Lauro Marcus, Paulo Fraga
Art Directors: Gesse Colares, Lauro Marcus, Malu Lima
Copywriter: Bruno Biú, Paulo Fraga
Illustrator: Gesse Colares

Comments (14)

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Highest Rated

Ad Analyst's picture
Ad Analyst

.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

With 7 billion people on the planet, it's nice to see a company with a realistic way of carrying 40 or so at a time, with surfboards.

Think big VW!

andylefty's picture
andylefty
Activity Score 4535

Space for much more happiness. I.e more things. Not well executed.

morse's picture
morse
Activity Score 17660

Not as good as expected from VW

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hadrons's picture
Hadrons
Activity Score 6041

cute. simple, just a reminder they exist , nothing more

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jenny ray's picture
jenny ray
Activity Score 52

vw ads are generally way better

Ad Analyst's picture
Ad Analyst

.

MarceloDZN's picture
MarceloDZN
Activity Score 4

the easier and faster way to the customer's mind is a simple idea.

Hellas's picture
Hellas
Activity Score 1172

"I don't live in Greece, Greece lives in me..."

hoozn's picture
hoozn
Activity Score 353

Does VW now promote car sharing solutions?

I got 99 ideas but this aint a good one.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

joaocoliveira's picture
joaocoliveira
Activity Score 13

Just remembering... This an ad for a VW dealership, not a VW ad.
Here in Brazil, AlmapBBDO is the VW's (manufacturer) agency for the national account.
They do a far better work.

Milan Solanki's picture
Milan Solanki
Activity Score 994

convincing

umitaydin's picture
umitaydin
Activity Score 19

Nice work.

Andrej Troha's picture
Andrej Troha
Activity Score 613

Why are car companies try to sell us small cars as big ones? They are small, ok? No amount of lying or deceiving will make them bigger.

Cafuné Copy's picture
Cafuné Copy
Activity Score 16

Copy is weak but my guess is it was lost in translation. The ad works though. Some may not realize that those dorky little stickers are ubiquitous in Brazil i.e. they resonate with the target audience.

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