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Volkswagen GTI: Target, 3

Volkswagen GTI: Target, 3
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Agency: Ogilvy, South Africa
Executive Creative Director: Mark Fisher
Creative Director: Wendy Moorcroft
Art Director: Anton Crone
Copywriter: Wendy Moorcroft
Via: adblog

Comments

klaussnow's picture 1689 pencils

nope, off target...

... its already been done...

Rog's picture 6110 pencils

Where are you going, VW?

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

luismon's picture 36 pencils

Fast as a bullet?. Kinda forced.

cynic

Rog's picture 6110 pencils

Agreed, Mon.
Kinda stupid message/positioning, too.

That's not an ad. THIS is an ad.

>>>> That's not an ad. THIS is an ad.

Twombl's picture 186 pencils

Speed kills. No way. Thumbs down.

Rog's picture 6110 pencils

So, Europe drives on the right.
Australia's on the left.
South Africa is down the middle.
with 6 points for going off the road.

That's not an ad. THIS is an ad.

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture 1270 pencils

Shoot anyone that gets in the way of your beautiful new car.
Anyone.
Nuns, kids, those annoying ferral window-washer dudes -the whole damn lot of 'em.

focus group's picture 148 pencils

Great, simple idea. Love it!

A. J. SMITH's picture 2850 pencils

I like it, and I love the style too.

vexguy's picture 93 pencils

illustration is good..

Minimum's picture 1496 pencils

Illustration good!?! Come on. Everybody in the bizz can spot the Live Trace miles away. Especially the one with the mountains

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

A. J. SMITH's picture 2850 pencils

Does that make it bad?

Minimum's picture 1496 pencils

Well using Live trace is not a disaster, I use it too. But to say its well illustrated is not true. The computer made it for you. Where's the glory in producing an illustration yourselve then?

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

A. J. SMITH's picture 2850 pencils
andreis's picture 292 pencils

this is an ad, illustration is the way to make it, only because a certain style of 'making' an illustration was used doesn't make the ad bad, or even an illustration look cheaper.

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andreis.carbonmade.com

Minimum's picture 1496 pencils

I already said this Ad is bad because of the message it brings. "Driving Kills". As for the Illustration, indeed Illustrating is a way to go. But I want to see an illustration in that case. Letting Illustrator Live trace an image on his own, for me that is just letting the computer doing the work for you. Plain lazy. This isn't a style. It's a program. This could be done by hand, and I always prefer things where effort was put in. That makes an ad glow just that little bit more. To me, this ad isn't shining.

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ivan's picture

Doesn't matter what tools you use, it's the end product that counts.

A. J. SMITH's picture 2850 pencils

Right on.

Looks like Minimum has a chip on his shoulder. Or a demon in the closet.

Minimum's picture 1496 pencils

No, just appreciate it when a person puts extra effort in an Illustration. I illustrate, and when I do. I love to go in deep, not just picking the easy way.

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

A. J. SMITH's picture 2850 pencils

Thats cool.

;-)

ivan's picture

That's cool, I agree.

elmikel's picture 1153 pencils

I like the art direction much. This is a different, simple approach to promote a car, esp. gti.

Nthngmn's picture 632 pencils

like em

slurpy's picture 12 pencils

fresh take on fast cars.

truecopy's picture 397 pencils

Bulls(hit)eye!

"Sex sells. Truth even better."
A friend

R®'s picture 115 pencils

nice... and the art is awsome... long live oldschool!

Same shit, diff day..

swiss_adguy's picture 36 pencils

compelling visual, but i think we are missing the point.
wouldn't this have been more in line with a driving school? practicing to go where you want?

boxitron's picture 8 pencils

exactly
the 1st thing I thought was: What about people that don't aim too well?

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