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Volkswagen GTI: Pee in the pants, Girl

Volkswagen GTI: Pee in the pants, Girl
Your rating: None Average: 3.1 (36 votes)

It will go fast

Advertising Agency: BIG Advertising, Beijing, China
Creative Director: Jun Zhang
Art Director: Tao Meng
Copywriter: Yang Yu
Illustrators: Zhigang Li, Xiaoming Cheng

Comments

Rabubi's picture 419 pencils

Eww.

Guest's picture

Lame
sorry, but if this was suppose to be" the car is so fast it makes you piss in your pants"..it's a fail.

mercyma's picture 20 pencils
ironcity's picture 49 pencils

i don't want a car that makes me piss my pants.

www.jackmancer.com's picture 731 pencils

uff, maybe this will work in China but i dont like any bit of this

shortafella's picture 82 pencils

I really doubt that VW really aprooved this piece of CRAP

hopa, scuze

Guest's picture

I don't believe VW have even seen this. Could be a good ad for a chinese car.

satrianee's picture 452 pencils

hard to understand... people always complain about the cliches.. and yet, any "new" idea faces the same old shit.

this is new, and disturbing... thus attractive

miko1aj's picture 1390 pencils

This is not new madame. This idea appears in Guy Ritchie's old commercial for BMW with Madonna.

lucdesaulniers's picture 537 pencils

You made this?

jack1981's picture 4 pencils

Sorry, Marketing communication too bad. Volkswagen makes everyone thinking about "Safe"

Cheloveco's picture 40 pencils

noooooooooooo

Brain-art's picture 101 pencils

The concept is kind of good but the copy killed it. I think it would've worked better with no copy at all you know? it could`ve transmited the idea of making people fell extremly happy when they see the car just like the dogs are when they see their masters. Just a thougth

Guest's picture

En inglés la expresión "killed it" es positiva, algo como "la sacó del estadio"

WillyLatasa's picture 188 pencils

Its not new, i like the idea, not the execution..

"Bright ideas bring better results"

silvi's picture 1464 pencils

I hate idea. Stupid.

Guest's picture

China. Love it or hate it...

FiestaAgent's picture 9 pencils
2

Not sure what kind of customers they are trying to attract.....but I hope there are relatively few people who "enjoy" this ad.

bhatnaturally's picture 53 pencils

The kind of stuff that gives advertising a bad name. Don't think this is client approved.

STRTLRS's picture 1537 pencils
4

Not great but not terrible either. It obviously targets the young and hip with the modelesque photos. The copy, it might just be a translations thing; maybe it's not read as "it will go fast" in Chinese, so it probably has more punch in Mandarin. Kudos for making a car ad without a car photo.

..............................................
www.storytellerscreative.com

rolling.stone's picture 1086 pencils

uuuuuummm she is hot, guys :)

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~ Quite obviously, I have gathered no moss ! ~

sonomo's picture 18 pencils

Volkswagen is so not about need for speed.

Where to even start on the 'she's hot' comment....

karan raghav's picture 125 pencils

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