Volkswagen GTI: Pee in the pants, Girl

It will go fast

Advertising Agency: BIG Advertising, Beijing, China
Creative Director: Jun Zhang
Art Director: Tao Meng
Copywriter: Yang Yu
Illustrators: Zhigang Li, Xiaoming Cheng

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26 comments

Rabubi's picture
Rabubi
560 pencils

Eww.

Guest's picture
Guest

Lame
sorry, but if this was suppose to be" the car is so fast it makes you piss in your pants"..it's a fail.

mercyma's picture
mercyma
28 pencils

haha

ironcity's picture
ironcity
55 pencils

i don't want a car that makes me piss my pants.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

uff, maybe this will work in China but i dont like any bit of this

shortafella's picture
shortafella
1059 pencils

I really doubt that VW really aprooved this piece of CRAP

Guest's picture
Guest

I don't believe VW have even seen this. Could be a good ad for a chinese car.

satrianee's picture
satrianee
3748 pencils

hard to understand... people always complain about the cliches.. and yet, any "new" idea faces the same old shit.

this is new, and disturbing... thus attractive

miko1aj's picture
miko1aj
3098 pencils

This is not new madame. This idea appears in Guy Ritchie's old commercial for BMW with Madonna.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

You made this?

jack1981's picture
jack1981
4 pencils

Sorry, Marketing communication too bad. Volkswagen makes everyone thinking about "Safe"

Cheloveco's picture
Cheloveco
54 pencils

noooooooooooo

Brain-Art's picture
Brain-Art
1101 pencils

The concept is kind of good but the copy killed it. I think it would've worked better with no copy at all you know? it could`ve transmited the idea of making people fell extremly happy when they see the car just like the dogs are when they see their masters. Just a thougth

Guest's picture
Guest

En inglés la expresión "killed it" es positiva, algo como "la sacó del estadio"

WillyLatasa's picture
WillyLatasa
616 pencils

Its not new, i like the idea, not the execution..

"Bright ideas bring better results"

silvi's picture
silvi
4172 pencils

I hate idea. Stupid.

Guest's picture
Guest

China. Love it or hate it...

FiestaAgent's picture
FiestaAgent
9 pencils

Not sure what kind of customers they are trying to attract.....but I hope there are relatively few people who "enjoy" this ad.

bhatnaturally's picture
bhatnaturally
95 pencils

The kind of stuff that gives advertising a bad name. Don't think this is client approved.

STRTLRS's picture
STRTLRS
1607 pencils

Not great but not terrible either. It obviously targets the young and hip with the modelesque photos. The copy, it might just be a translations thing; maybe it's not read as "it will go fast" in Chinese, so it probably has more punch in Mandarin. Kudos for making a car ad without a car photo.

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I think, therefore... yeah.

rolling.stone's picture
rolling.stone
2740 pencils

uuuuuummm she is hot, guys :)

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~ Quite obviously, I have gathered no moss ! ~

pwucel's picture
pwucel
158 pencils

Hey folks... clever Volks it really speed... Thats the product performance. A human body reaction can not tell lies. Great idea only genius guys can get it!

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

not good

Life is a joke. Laugh.

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

God no... maybe in China, but in Europe.. God no.

Guest's picture
Guest

oh she real girl i like girls becouse they can not control their pee
evry girls

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