Volkswagen GTI: Pee in the pants, Girl

It will go fast

Advertising Agency: BIG Advertising, Beijing, China
Creative Director: Jun Zhang
Art Director: Tao Meng
Copywriter: Yang Yu
Illustrators: Zhigang Li, Xiaoming Cheng

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Rabubi's picture
560 pencils


Guest's picture

sorry, but if this was suppose to be" the car is so fast it makes you piss in your pants"'s a fail.

mercyma's picture
28 pencils


ironcity's picture
55 pencils

i don't want a car that makes me piss my pants.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

uff, maybe this will work in China but i dont like any bit of this

shortafella's picture
1059 pencils

I really doubt that VW really aprooved this piece of CRAP

Guest's picture

I don't believe VW have even seen this. Could be a good ad for a chinese car.

satrianee's picture
3748 pencils

hard to understand... people always complain about the cliches.. and yet, any "new" idea faces the same old shit.

this is new, and disturbing... thus attractive

miko1aj's picture
3098 pencils

This is not new madame. This idea appears in Guy Ritchie's old commercial for BMW with Madonna.

lucdesaulniers's picture
1147 pencils

You made this?

jack1981's picture
4 pencils

Sorry, Marketing communication too bad. Volkswagen makes everyone thinking about "Safe"

Cheloveco's picture
54 pencils


Brain-Art's picture
1101 pencils

The concept is kind of good but the copy killed it. I think it would've worked better with no copy at all you know? it could`ve transmited the idea of making people fell extremly happy when they see the car just like the dogs are when they see their masters. Just a thougth

Guest's picture

En inglés la expresión "killed it" es positiva, algo como "la sacó del estadio"

WillyLatasa's picture
616 pencils

Its not new, i like the idea, not the execution..

"Bright ideas bring better results"

silvi's picture
4172 pencils

I hate idea. Stupid.

Guest's picture

China. Love it or hate it...

FiestaAgent's picture
9 pencils

Not sure what kind of customers they are trying to attract.....but I hope there are relatively few people who "enjoy" this ad.

bhatnaturally's picture
95 pencils

The kind of stuff that gives advertising a bad name. Don't think this is client approved.

STRTLRS's picture
1607 pencils

Not great but not terrible either. It obviously targets the young and hip with the modelesque photos. The copy, it might just be a translations thing; maybe it's not read as "it will go fast" in Chinese, so it probably has more punch in Mandarin. Kudos for making a car ad without a car photo.

I think, therefore... yeah.

rolling.stone's picture
2740 pencils

uuuuuummm she is hot, guys :)


~ Quite obviously, I have gathered no moss ! ~

pwucel's picture
158 pencils

Hey folks... clever Volks it really speed... Thats the product performance. A human body reaction can not tell lies. Great idea only genius guys can get it!

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

not good

Life is a joke. Laugh.

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

God no... maybe in China, but in Europe.. God no.

Guest's picture

oh she real girl i like girls becouse they can not control their pee
evry girls

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