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Grandma

Published/Aired: 
May 2014
Description: 

Whatever makes you brake, gives you power. Break Energy Regeneration from Volkswagen.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Art Director: Matthias Preuß
Copywriter: Jakob Eckstein
Illustrator: Marco Furtado / Old Skull Studio
Chief Creative Officer: Ralf Heuel
Group Creative Director: Timm Weber
Creative Directors: Christoph Stricker, Constantin Sossidi
Art Buying: Garnet Lange
Account Executive: Martina Thalhammer

Comments (5)

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Highest Rated

Darko Bosnar's picture
Darko Bosnar
Activity Score 393

Well, insted of dog, bags would be maybe better, but I think this works fine.

Innovation & Art Director
https://www.behance.net/darkobosnar

damnson's picture
damnson
Activity Score 11517

I couldn't understand this, until I read the subheadline. Note to self: read the subheadline.

An axe murderer of ads.

Dzsoi's picture
Dzsoi
Activity Score 8414

This one doesn't work that much because the dog makes the old lady brake also and it's a little bit confusing.
Other executions are totally nice.

Darko Bosnar's picture
Darko Bosnar
Activity Score 393

Well, insted of dog, bags would be maybe better, but I think this works fine.

Innovation & Art Director
https://www.behance.net/darkobosnar

dewsdewdrop's picture
dewsdewdrop
Activity Score 35

I agree

henito's picture
henito
Activity Score 560

nice idea to illustrate a hard to explain feature.

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