Volkswagen: Grandma

Whatever makes you brake, gives you power. Break Energy Regeneration from Volkswagen.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Art Director: Matthias Preuß
Copywriter: Jakob Eckstein
Illustrator: Marco Furtado / Old Skull Studio
Chief Creative Officer: Ralf Heuel
Group Creative Director: Timm Weber
Creative Directors: Christoph Stricker, Constantin Sossidi
Art Buying: Garnet Lange
Account Executive: Martina Thalhammer

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5 comments

damnson's picture
damnson
2807 pencils

I couldn't understand this, until I read the subheadline. Note to self: read the subheadline.

Dzsoi's picture
Dzsoi
5268 pencils

This one doesn't work that much because the dog makes the old lady brake also and it's a little bit confusing.
Other executions are totally nice.

Darko Bosnar's picture
Darko Bosnar
341 pencils

Well, insted of dog, bags would be maybe better, but I think this works fine.

art director at IMAGO
Zagreb-CROATIA

dewsdewdrop's picture
dewsdewdrop
35 pencils

I agree

henito's picture
henito
557 pencils

nice idea to illustrate a hard to explain feature.

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