Volkswagen: GPS Campaign

Keeping track - the Passat Alltrack.

Advertising Agency: Hello White Parrot, Hamburg, Germany
Creative Director: Florian Pagel
Art Director: Axel Peemoeller
Copywriter: Florian Pagel
Additional credits: Henning Kruse, Klaas Twietemeyer, Antje Frohmüller
Published: November 2011


stickynotes's picture
1085 pencils

like the visual. but not the copy.
two things irritate me: why are the cars cut out and put in an environment? fells like taken from a different ad.
and why should anyone turn the ad 180°? (as the logo comes twice, right up and upside down)

andylefty's picture
4539 pencils

Not seeing the point of it. Is it the distance covered and different type of roads?

jponino's picture
601 pencils

keeping track , but not be stupid ! who will drive up and down like this???

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