Volkswagen Golf: Tree

More meeting for us, less danger for you.
Five star safety rating. The Golf.

Advertising Agency: DDB, Düsseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Oliver Kapusta, Alexander Reiss
Copywriter: Mihai Botarel
Art Buyer: Anette Gruetter
Art Director: Dan Strasser
Illustrator: The Scope
Photographers: Fotograf Patrick Frischknecht, Okapia/Maground/Getty/Goodstock
Advertiser's Supervisors: Hartmut Seeger, Veronika Ziegaus, Luca De Meo
Account Managers: Silke Lagodny, Marie-Louise Jakob

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15 comments

Dzsoi's picture
Dzsoi
5269 pencils

I understand the concept, still it feels over-complicated.

Guest's picture
Guest

sorry, but i dont get this idea. why are there coffee-paper-cups around the tree? like a airbag?

Guest's picture
Guest

Agreed, concept takes way too much time to understand. Feels forced.

Andrej's picture
Andrej
656 pencils

Agreed, feels forced.

Guest's picture
Guest

yah i agreed

Critic's picture
Critic
271 pencils

A bit too difficult to get it at first. Nice.

pez's picture
pez
1723 pencils

It's not forced, and the benefit is there: the more we work, the less you get hurt... it ok for me

Guest's picture
Guest

wow the people at ads of the world are even tougher to please than Cannes judges...

thedesignaddict's picture
thedesignaddict
5364 pencils

This is a very abstract concept. Sheeple are not going to understand it.

Guest's picture
Guest

I agree it's not forced and the benefit is clear but what's the point? Is this a self-encouraging to work more? or it means "if you spot us sitting for a drink at starbucks..well you've to know that we're not loosing time"? ok then..

MJStinson77's picture
MJStinson77
601 pencils

I get it. But don't think it achieves the end goal of selling cars. Consumers may or may not understand it, but I doubt it will get them to a dealership. Good concept, probably a more effective execution out there.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Dreambang's picture
Dreambang
218 pencils

didn't get anything ...sad.. :-(
cutting trees with Volkswagen ..??

lemonAd's picture
lemonAd
276 pencils

sheeple :))) yes, it takes the average human being one or two minutes to get it, yes its a bit abstract but whats more cliche to working overtime than chineese food, coffee and tones of trash

lemonAd's picture
lemonAd
276 pencils

sheeple :))) yes, it takes the average human being one or two minutes to get it, yes its a bit abstract but whats more cliche to working overtime than chineese food, coffee and tones of trash

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

messy, complicated to understand for human beings

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