Volkswagen Golf: The desire is in the detail

Advertising Agency: DDB, Sydney, Australia
Creative Directors: Steve Wakelam, Grant McAloon
Art Director: Brad Warsh
Copywriter: Mikio Bradely
Designer: Domenic Bartolo
Senior Retoucher: Mathew Bright
Published: January 2011

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9 comments

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

hmm nothing special for a Golf.

mrMagic's picture
mrMagic
664 pencils

I like the typography but not too strong otherwise.

NicoCiego's picture
NicoCiego
1035 pencils

Wordles are done numerous times and I don't think it capitalizes the "desire details" of VW on this one.

shortleif's picture
shortleif
201 pencils

Let's destroy the copy! What's the point of even putting it there if you don't use the text. Do an illustration, it'll sell more cars than unreadable text.

dlb's picture
dlb
42 pencils

remember old VW ads? those were the days.

kleenex's picture
kleenex
25530 pencils

Too much copy...

juanmarino.arg's picture
juanmarino.arg
79 pencils

I dont know why Volkswagen dont traduce the slogan in diferents languages.

"The Car" should work better. Im am from argentina, it should be "El auto"

I think the reason is related to the socieconomic level of the target.

Help me here please.

Advertising is the most targeted and massive art. That make it the most interesting art.

simonds08's picture
simonds08
598 pencils

because the brand position is German engineering for less than a Mercedes/BMW/AUDI etc. - much in the same way IKEA plays up Swedish design for less.

"das auto" recognizes its German

ishiboy's picture
ishiboy
497 pencils

I really am finding synonyms for terrible now.

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